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Facebook 200-101 Exam Dumps - Valid Questions Answers

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200-101 Questions and Answers

Question # 1

A spa wants to increase awareness of its package holiday deals internationally. It has been investing heavily in influencer marketing and social media campaigns. Its most popular influencer recently posted a video about the retreat that received 500,000 likes in the first day. The spa gained more than 3,000 new followers on its Instagram account.

Given the outcome of this organic post, the spa decides to pull their paid social media campaigns because this spend generates only a quarter of the engagement compared to influencer posts.

What advice should the analyst share about measuring success in this way?

It is always better to diversify spend equally across multiple marketing strategies.

The spa should review the number of new followers at least one month later before pulling spend from paid campaigns.

The spa should review the number of shares that the original post achieved before pulling spend from paid campaigns.

Engagement metrics such as likes, comments and followers may not translate into incremental business value such as brand equity or sales.

Question # 2

An advertiser is going to launch a Facebook campaign and use a new audience strategy. The analyst wants to measure the impact that this new audience strategy has on purchase intent.

What measurement approach should be used to estimate the true causal effect of this activity?

Marketing mix modeling

Data-Driven Attribution

A/B test

Randomized control trial

Question # 3

A brand plans to run a one-month multi-cell Conversion Lift test on Facebook. The cells are designed to help the brand understand experimentally whether its current creative strategy works for different business goals. The different targets are as follows:

â€¢ Prospective audience

â€¢ Retargeting audience

What should the analyst recommend pursuing after the test?

Continue with the creative strategy for all cells with positive statistically significant conversion lift

Continue with the creative strategy for the cell with the highest positive statistically significant conversion lift

Continue with the creative strategy for all cells with positive conversion lift

Continue with the creative strategy for the cell with the highest positive conversion lift

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