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AD0-E314 Exam Dumps - Adobe Campaign Classic Business Practitioner Expert

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Question # 9

A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

A.

HighestClick through rate

B.

Lowest unsubscribe rate

C.

Highest open rate

D.

Lowest activity rate

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Question # 10

A Business Practitioner has a delivery with two links sent to 100 recipients:

  • 80 messages reached the box
  • 40 Recipients opened the delivery
  • 20 Recipients clicked on at least one link

What was the reactivity?

A.

40%

B.

20%

C.

25%

D.

50%

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Question # 11

Which module(s) needs to be installed in order to be able to create Marketing Campaigns?

A.

Marketing Campaigns (Campaign)

B.

Marketing Resources

C.

Central/Local Marketing (Distributed Marketing)

D.

Campaign Optimization

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Question # 12

Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

A.

tracking logs

B.

exclusion logs

C.

delivery logs

D.

approval logs

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Question # 13

Why should a campaign business practitioner add a compliment to a split?

A.

To analyze the order of the split selection

B.

To analyze recordsremaining from the split

C.

To analyze rejected records

D.

To analyze content selected in the split

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Question # 14

What are two uses of an Exclusion activity in a campaign workflow? (Choose two.)

A.

to present exclusive offers in an upsell campaign

B.

to obtain an accurate population count beforeDelivery

C.

to suppress Recipient on a prior contact list

D.

to prioritize contacts with the campaign target

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