Which best describes a transformational deployment of IBM SPSS Modeler?
A sales department focused on launching targeted advertising campaigns.
A marketing director focused on reporting campaign results to the executive committee.
A marketing organization focused on integrating predictive models within a business process across multiple departments to optimize decision-making.
A human resource consultant focused on predicting which employees may leave a client's business.
Which business case scenario does NOT fit IBM SPSS Modeler capabilities?
An insurance firm uses SPSS Modeler to help plan and optimize its outbound marketing campaigns across product groups and channels.
A college relies on SPSS Modeler to predict which students are less likely to return to school.
CA bank fights the spread of an eroding customer base by using predictive analytics to identify customers likely to leave the bank.
A stockbroker delivers above average market returns by using IBM SPSS Modeler to pick stocks to invest in.
Which is a differentiating feature for IBM SPSS Modeler?
Uses a proprietary data format for speed and performance.
Creates visually interesting reports and dashboards.
Has in-database mining and SQL pushback for enterprise scale.
Has pre-packaged models for churn, fraud and marketing.
