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410-101 Exam Dumps - Facebook Certified media buying professional

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Question # 9

Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.

You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?

Select all that apply.

Choose ALL answers that apply.

A.

You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.

B.

You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.

C.

You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.

D.

You can do direct response marketing to new audiences.

E.

Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.

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Question # 10

What are the different type of forms you can currently purchase ads on Facebook?

Choose only ONE best answer.

A.

Power Editor, Ad Auction, and Marketing Partners.

B.

Facebook Marketing Partners and Ad Auction.

C.

Ad Auction, Insertion Orders, and Facebook Marketing Partners.

D.

Facebook Marketing Partners and Insertion Orders.

E.

Facebook Auction and Facebook Marketing Partners.

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Question # 11

What are some of the benefits of using offline conversion events to track store purchases?

Select all that apply.

Choose ALL answers that apply.

A.

Measure cross-channel conversions.

B.

Create custom audiences from offline events.

C.

Deliver ads to people based on users who generate the most revenue.

D.

Integrate your offline events with website conversions.

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Question # 12

Which strategy should you recommend to meet the client's goals?

Choose only ONE best answer.

A.

Interest and lookalike audiences.

B.

Custom Audiences and Carousel.

C.

Audience Network and Custom Audiences.

D.

Custom audiences and Lookalike audiences.

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Question # 13

You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.

What can you do to fix this issue?

(Select three that apply)

Choose ALL answers that apply.

A.

Go to your Business Manager and associated your pixel with the Product Catalog.

B.

Install the Facebook pixel helper and make sure your pixel is detected

C.

Go to the Product Catalog Preference API and troubleshoot your pixel

D.

Create a new Facebook pixel and install the new pixel on your site

E.

You need to run dynamic ads for the pixel to detect your Product Catalog

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Question # 14

You are planning the launch of the new mobile app for PhotoSnap.

Your client would like to move current website users to the mobile app and also reach new users.

Which audiences should you use for the mobile app launch?

Select the three that best apply.

Choose ALL answers that apply.

A.

You should build custom audiences based on the customer database of people who have purchased in the past 365 days.

B.

You should build a similar audience based the client's current customer base.

C.

You should do interest demographics and launch the campaign.

D.

You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.

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Question # 15

You finalize analyzing the customer base and found this additional information:

- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.

- They are tech-savvy and primarily use iPhones to make online purchases.

- 2/3 of the customer base is from Los Angeles.

- 75% of women from the current customer base make on average one online purchase for apparel a month.

Knowing this information, what strategies would you do next?

Select all that apply.

Choose ALL answers that apply.

A.

Build a new core/saved audience based on married women who are interested in high-end fashion brands.

B.

Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

C.

You should invest more than 50% of your budget in Los Angeles.

D.

Run conversion ads to the website for the new product launch to women.

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Question # 16

What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?

Choose only ONE best answer.

A.

You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

B.

You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

C.

You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

D.

You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

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