AD0-E555 Exam Dumps - Adobe Marketo Engage Professional

• A Smart List is a dynamic list of people who meet certain criteria that you define1. You can use Smart Lists to segment your audience, target your campaigns, and analyze your results2.
• A filter is a condition that a person must meet to qualify for a Smart List3. You can use multiple filters and combine them with logic operators (AND, OR, NOT) to create complex criteria4.
• The Filled Out Form filter allows you to find people who have submitted a specific form on any web page or landing page. You can use constraints to narrow down the filter by web page, querystring, date of activity, etc.
• The Web Page constraint lets you specify the URL of the web page or landing page where the form was filled out. You can use operators such as contains, starts with, ends with, etc. to match the URL pattern.
• Therefore, to find the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page, you need to create a Smart List using the Filled Out Form filter with the Web Page constraint. The steps are as follows:

References: 1: Smart Lists | Adobe Marketo Engage 2: Create a Smart List | Adobe Marketo Engage 3: Filters | Adobe Marketo Engage 4: Use Filter Logic | Adobe Marketo Engage : [Filled Out Form | Adobe Marketo Engage] : [Filter Constraints | Adobe Marketo Engage] : [Operators | Adobe Marketo Engage] : [Landing Page with a Form | Adobe Marketo Engage]

• Create an Engagement Program:
• Define the Cadence:
• Add the Content Assets:
• Configure Wait Steps:
• Activate the Program:

References:

• What is Adobe Marketo Engage: https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-engage.html?lang=en
• Marketo Engage User Guide (Engagement Programs): (Search the document for "Engagement Programs" or "Nurture Programs") - This will have more detailed instructions.

Why this is the best approach:

• Efficiency: A single stream simplifies management and tracking.
• Consistency: It ensures a regular, controlled flow of information over the four-week period.
• Flexibility: You can easily modify the content or cadence within the stream if needed.

• Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.
• To find the click-to-open rate of your emails, you need to select the Click to Open Rate metric from the Metrics drop-down menu in the Email Insights interface2.
• The click-to-open rate is the percentage of unique clicks divided by the number of unique opens. It measures how effective your email content is at driving recipients to take action after opening your email2.
• To compare the click-to-open rate of your emails in July of this year and last year, you need to select the Month dimension from the Dimensions drop-down menu and use the Date Range filter to specify the time period you want to analyze3.
• You can also use the Compare feature to see the percentage change in the click-to-open rate between the two time periods3.
• Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team’s emails in July of this year and last year.

References:

1: Email Insights Overview 2: Email Insights Metrics 3: Email Insights Dimensions and Filters

Default programs in Marketo are best suited for gated content scenarios for the following reasons:

• One-Time Interactions: Default programs are designed for single interactions, like a form submission to download gated content. They don't involve ongoing sequences or nurture streams.
• Triggers and Flow Steps: You can set up triggers within Default programs that respond to form submissions. These triggers can initiate flow steps like:
• Web Form Integration: Marketo forms can be easily embedded into web pages and linked directly to a Default program for seamless processing of form submissions.

 The Change Program Status flow step is used to update the status of a person in a program based on the criteria defined in the Smart List of the smart campaign. For example, if the Smart List filters people who opened an email, the Change Program Status flow step can assign them the status of “Opened Email” in the program. This helps to track the progress and engagement of people in different programs and channels. The Change Program Status flow step also adds the person to the program if they are not already a member, unless a choice is specified in the flow step that overrides this behavior. The available statuses depend on the channel of the program, which can be customized in the Admin section of Marketo Engage. References: 

https://nation.marketo.com/t5/knowledgebase/behavior-of-quot-change-program-status-quot-flow-step-with-a/ta-p/248382

https://nation.marketo.com/t5/knowledgebase/behavior-of-quot-change-program-status-quot-flow-step-with-a/ta-p/248382