Advanced-Cross-Channel Exam Dumps - Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214)

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Question # 9

Which two statements are true when using Journey Data and Contact Data within Journey Builder?

Journey Data is dynamic data that retrieves the latest value upon decision split execution

Contact Data is dynamic data that retrieves the latest value upon decision split execution

Journey Data is a set of static values passed into the Journey for each contact

Contact Data is a set of static values passed into the Journey for each contact

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Question # 10

How does Interaction Studio unify anonymous and known identities?

Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity

Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

Interaction Studio uses third party software to match anonymous and known identities

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Question # 11

What three reasons explain why an SMS message may fail to reach a mobile device?

The mobile device is powered off

The number used to send the SMS was a landline

The user is out of range of cellular networks

The user is currently on a call.

The mobile device has a low battery.

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Question # 12

What is the prerequisite to create advertising studio audience:

Create advertising/business account on the required and network and setup the ad account integration in MC

Set user opt in data.

There is no prerequisite as all setup is done.

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Question # 13

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile Appâ€™ link.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

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Question # 14

send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

use journey with email activities and enagagement split activity

use query activity to query _ click and use contact data in journey.

use contact designer

use Journey data and not contact data

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Question # 15

What is the recommended maximum number of activities that should be on a single journey canvas?

100

300

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Question # 16

What is the fastes way to add a classification to a post?