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CRT-550 Exam Dumps - Salesforce Certified Marketing Cloud Consultant Exam (SU24)

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Question # 9

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Choose 3 answers

A.

Use the web analytics platform to trigger behavioral remarketing emails.

B.

Track web activity from a click on an email URL back to a specific email campaign.

C.

Pass web conversion data back into Marketing Cloud for use in email reporting.

D.

Recognize web traffic as originating from email instead of another channel.

E.

Match subscribers to web activity by passing Subscriber ID through email links.

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Question # 10

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:

* They currently have 3 million customers.

* They email customers twice a week with no known deliverability issues.

* Their contract includes one Sender Authentication Package (SAP).

What response articulates proper IP warming?

Choose 2 answers

A.

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

B.

IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

C.

IP ramp-up is important to establish a positive sender reputation.

D.

IP ramp-up can be bypassed, given their historical lack of deliverability issues.

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Question # 11

A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'

the data extension contains the following information:

* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal

* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount

* Products: ProductId, SKU, Name, Description, Cost, Price

What two actions should be taken in Data Designer?

A.

Create a one-to-one relationship between Orders and order_Details

B.

Create a one-to-one relationship between the contact record and Order_Details

C.

Create a one-to-one relationship between Order_Details and Products

D.

Create a one-to-many relationship between Orders and Order_Details

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Question # 12

A customer has several values that need to be used in the body of an email send.

* The data would be stored in a reference data extension, related on SubscriberKey

* There may be one or more records for each subscriber

* The audience is generally over 1 million subscribers

* The content is time sensitive and should be sent as quickly as possible

* The customer is not using "Catch and release" sending

* The reference data extension contains 25 columns

What method should be used

A.

AMPScript a single LookupOrderRows function

B.

Dynamic content via the Dynamic content wizard

C.

Server side JavaScript a single LookupOrderedRows function

D.

AMPScript a single lookup function

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Question # 13

A customer needs to import data from an SFTP site. The customer wants to:

* Segment the contents of the file and then send emails.

* Transfer the file to the SFTP site at various times daily.

* Send to data extensions.

Which workflow should meet these requirements?

A.

Triggered Automation: Import File > SQL Query(s) > Send Email(s)

B.

Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)

C.

Scheduled Automation: Import File > SQL Query(s) > Send Email(s)

D.

Triggered Automation: Import File > Group Refresh > Send Email(s)

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Question # 14

To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.

Select the statement that correctly describes the implication of this recommendation.

Choose 2 answers

A.

The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.

B.

The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.

C.

The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.

D.

The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.

E.

The email headers for EO will still reflect the private domain for NTO since that is the parent company.

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