How can Customer Data Platform help marketers?
Create a first-party data strategy that is not dependent on third party data
Ingest and unify data from anywhere to reconcile customer identity
Create cross channel marketing messages across Email, SMS, Push and other channel
Manage social media data including interactions across all major social platforms
Where are activated segments found in Marketing Cloud?
Filtered Data Extensions
Standard Data Extension
Shared Data Extension
Salesforce Data Extensions
Which data model defines the complete set of experiences that customers go through when
interacting with a company?
Party Data Model
Journey Data Model
Engagement Data Model
Case Data Model
What is the maximum limit of the number of records for Full Refresh Extract Method?
10 million
40 million
50 million
No hard limit
Which operator can be used to check if an attribute value in blank?
Is Not Null
Has No Value
Is Null
Is Empty