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Marketing-Cloud-Consultant Exam Dumps - Salesforce Certified Marketing Cloud Consultant Exam (WI25)

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Question # 4

A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.

Which two questions should be asked for further discovery?

Choose 2 answers

A.

Does their License include time Large Extensions feature?

B.

How many API calls are expected to be made at the ask hourly rate?

C.

What time of day are the API calls made?

D.

Why do they require 10 years’ historical data in Marketing Cloud?

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Question # 5

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

A.

Use Automation Studio and Salesforce sends with campaign as an audience.

B.

Use Automation Studio to prepare personalization data and initiate journey.

C.

Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

D.

Use send from Salesforce CRM and Salesforce report to prepare personalization data.

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Question # 6

Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.

What solution should they use?

A.

List model and Groups in Single Send Journeys.

B.

Attribute group in Contact Builder for segmentation.

C.

Relational data extensions with primary keys to match subscribers with their data

D.

Data Extension Entry Source in journey Builder with a filter

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Question # 7

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.

What should be recommended?

A.

Create a new business unit for the new brand.

B.

Request a second SAP for the existing business unit.

C.

Request a Private Domain to be added to the existing business unit.

D.

Implement a new SSL Certificate for the new brand.

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Question # 8

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

What tool should be used to parse and display the response within the email?

A.

Node.JS

B.

Apex

C.

SSJS

D.

GTL

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