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Marketing-Cloud-Email-Specialist Exam Dumps - Salesforce Certified Marketing Cloud Email Specialist (SU24)

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Question # 17

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

A.

Filter Data Activity

B.

Random Data Extension

C.

SQL query activity

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Question # 18

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.

Which step needs to be completed?

A.

The email must be recreated using the updated template.

B.

'Update Email Now' needs to be applied to each email.

C.

The template must be approved before updates are reflected.

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Question # 19

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.

Which feature, if configured, should provide a warning prior to sending?

A.

Subject and Preheader Validation

B.

Content Detective

C.

Subscriber Preview and test Send

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Question # 20

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?

A.

Make the call-to-action button that links to the feedback form bigger and with red background

B.

Replace call-to-action with interactive Email Form

C.

A Salesforce Survey block called in by an AMPscript function.

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Question # 21

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated

in a data extension.

What should a marketer do to ensure the Email Address field values are unique?

A.

Use Email Address as Subscriber Key.

B.

Select 'Deduplicate by Email' checkbox.

C.

Mark the field as the Primary Key.

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Question # 22

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A.

Send both email and SMS to ensure subscribers get NTO's messages.

B.

Create one Entry Source for each messaging channel.

C.

Ensure preferred channel is available in subscriber data.

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Question # 23

Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.

Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A.

Is Sendable

B.

Nullable

C.

Primary Key

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Question # 24

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?

A.

Place a Random Split before Path Optimizer for the pilot group.

B.

Configure a holdback group to be targeted by the winner.

C.

Select winning path three days after journey activation

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