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Marketing-Cloud-Intelligence Exam Dumps - Salesforce Marketing Cloud Intelligence Accredited Professional Exam

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Question # 9

Client has provided sample flies of their data from the following data sources:

Google Campaign Manager

Below are the requirements from the client and additional information:

• The sources are linked to each other by shared Media Buy names.

• In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

• The source of truth for cost is Google DV360.

As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:

• All other measurements were mapped as well to the appropriate fields.

• No other mapping manipulations or formulas were implemented.

How many records will the merged table hold?

A.

4

B.

8

C.

3

D.

Depends on the Data Updates Permissions

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Question # 10

An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click

Formula: Cost / Clicks

Which action should an engineer take to successfully integrate CPC?

A.

Populate the logic within a custom measurement. No need to change Aggregation.

B.

Unmap it, as Datorama will calculate it automatically.

C.

Populate the logic within a custom measurement. Set Aggregation to AVG.

D.

Populate the logic within a custom measurement. Set Aggregation to SUM.

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Question # 11

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Main Generic Entity Attribute

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

A.

1

B.

3

C.

2

D.

0

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Question # 12

Which two statements are correct regarding LiteConnect?

A.

It does not require any identification of entities, keys or any other categorization.

B.

The dataset does not conform to the standard data model

C.

All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.

D.

Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.

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Question # 13

Client has provided sample flies of their data from the following data sources:

Google Campaign Manager

Below are the requirements from the client and additional information:

• The sources are linked to each other by shared Media Buy names.

• In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

• The source of truth for cost is Google DV360.

As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:

• All other measurements were mapped as well to the appropriate fields.

• No other mapping manipulations or formulas were implemented.

How many records will the merged table hold?

A.

4

B.

8

C.

3

D.

Depends on the Data Updates Permissions

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Question # 14

An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.

The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field ‘Color’. As can be seen, it is extracted from the Creative Name (after the ‘#’ sign).

For QA purposes, you have queried a pivot table, with the following fields:

* Media Buy Key

* Media Buy Name

* In View Impressions

The final pivot is presented below:

A.

A Harmonized dimension was created via a pattern over the Creative Name.

B.

A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)

C.

An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.

D.

An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.

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Question # 15

Which option will yield the desired result:?

A.

Option 1

B.

Option 4

C.

Option 2

D.

Option 3

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Question # 16

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence’s data model?

A.

These dimensions are stored at the workspace level

B.

Variable Dimensions hold a Many-to-Many relationship with its main entity

C.

All variables exist in every data set type, hence are considered as overarching dimensions

D.

These are stand alone dimensions that pertain to the data set itself rather than to a specific entity

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