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Pardot-Consultant Exam Dumps - Salesforce Certified Pardot Consultant (SP23)

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Question # 33

Which standard connectors can be activated in Pardot [Choose two answers]

A.

Survey Monkey

B.

Youtube

C.

GoToWebinar

D.

Olark

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Question # 34

What access should sales and marketing users have to access embedded analytics dashboards?

A.

The "Analytics View Only Embedded App" permission set license

B.

Pardot Administrator user role and the Pardot Permission set assigned

C.

Pardot Permission Set and "View Reports" Pardot user permission

D.

Pardot user connected to a Salesforce user through User Sync

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Question # 35

LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.

How should a consultant recommend setting this up?

A.

Create a custom layout template in Pardot that contains form elements. Create a landing page using that template.

B.

Create a landing page using the enhanced landing page experience. Use the Pardot Form component to add a Pardot form to track submissions.

C.

Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Pardot form to track submissions.

D.

Create both a landing page and form using the enhanced landing page experience.

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Question # 36

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

A.

Prospects at the bottom of the funnel — actively deciding between vendors.

B.

Prospects at the top of the funnel — newly sourced from a tradeshow.

C.

Prospects at the middle of the funnel — interacting with blog content only.

D.

Prospects who have transitioned out of the funnel — with a recently closed deal.

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Question # 37

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:

Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.

Once their activity increases, they should be removed from the list. What should be their strategy?

A.

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

B.

Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

C.

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

D.

Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

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Question # 38

LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?

A.

They should ensure their URL structures can handle parameters before verifying the connector.

B.

The connector cannot be linked directly to an MCC account.

C.

The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

D.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

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Question # 39

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A.

Only users with an Administrator user role will be able to change the prospect field value.

B.

The record that was last updated sets the field value for a synced prospect.

C.

Only 200 records per day can be updated to overwrite the "Opted Out" field value.

D.

Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync.

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Question # 40

What would an Administrator set up to have a document automatically download after a successful form completion?

A.

Include a link to the content in the Thank You Content of the form.

B.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

C.

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

D.

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

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