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Salesforce-Marketing-Associate Exam Dumps - Salesforce Certified Marketing Associate Exam

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Question # 17

Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.

Which marketing practice should the associate apply?

A.

Include personal data for the customer to easily access.

B.

Utilize first-party data to personalize the customer experience.

C.

Promote products that the customer might be interested in.

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Question # 18

Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

A.

Providing a mechanism that does NOT require a subscriber to log in to unsubscribe

B.

Requiring the subscriber to complete a survey before allowing them to unsubscribe

C.

Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

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Question # 19

A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.

What is the reason the associate cannot see the data extension?

A.

The data extension has the Is Testable flag unchecked.

B.

The data extension is empty and cannot be used for testing.

C.

The associate has insufficient user permissions to perform a test send.

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Question # 20

A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.

How should the associate proceed?

A.

Stop the journey and restart it when codes are active.

B.

Update the Wait Activity in the journey to the correct date.

C.

Pause the journey and restart it when codes are active.

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Question # 21

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.

How would NTO benefit from using multiple business units in Marketing Cloud?

A.

By restricting access to NTO's brand-specific content

B.

By eliminating the need for user roles and permissions

C.

By limiting the creation of new items for NTO's campaigns

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Question # 22

A marketing associate at Cloud Kicks wants to show different rule-based variations of content in an email based on a subscriber's interest.

Which content block should the associate use to create this content?

A.

A/B Test Content Block

B.

Reference Content Block

C.

Dynamic Content Block

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Question # 23

A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.

Which email send status explains why the most recent email failed to send?

A.

Wrong email

B.

Bounce

C.

Held

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Question # 24

A marketing associate needs to import a CSV file into a data extension.

Which delimiter should the associate select to correctly import this file type?

A.

Tab

B.

Pipe

C.

Comma

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