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200-101 Exam Dumps - Facebook Certified Marketing Science Professional

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Question # 9

An advertiser wants to conduct a multi-cell Brand Lift test. The cells are designed to help the advertiser understand whether adding Instagram Stories as a placement impacts brand awareness. The test is designed with the following:

• Facebook Feed + Instagram Feed

• Instagram Stories + Facebook Feed + Instagram Feed

• Automatic Placements

What should the analyst recommend based on the test results?

A.

Continue with the placement strategy for all cells with positive statistically significant awareness lift

B.

Continue with the placement strategy for the cell with the highest positive statistically significant awareness lift

C.

Continue with the placement strategy for the cell with the highest positive awareness lift

D.

Continue with the placement strategy for all cells with positive awareness lift

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