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CBDA Exam Dumps - Certification in Business Data Analytics (IIBA - CBDA)

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Question # 17

Based on the results of a recently completed analytics initiative, the Human Resource department for a major department store implemented a change to its hiring practice to address the attrition rates of its sales associates. The new policy stated that candidates applying for sales positions must possess at least 3 years of relevant sales experience to be considered. After implementing the change, attrition rates are 10% higher and management is frustrated. Which of the following could result in this outcome?

A.

The results of analysis have been incorrectly interpreted

B.

Sales experience is not a relevant skill

C.

Analytics is not helpful given this situation

D.

The change proposed is not aligned to company strategy

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Question # 18

A database analyst is modelling a database for a large toy manufacturer. Which statement describes a logical database model?

A.

The layer of views created to summarize data or provide another perspective of certain data

B.

A model that depicts the actual design of the relational database

C.

An abstraction of the conceptual data model that includes rules of normalization

D.

Modelling that involves objects being defined at the schema level

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Question # 19

Operation managers are concerned about the increasing attrition rates in the call center. A series of interviews is being conducted with call center agents to collect information to better understand the problem. Interviewees will ask open and closed ended questions that are both quantitative and qualitative. Which of the following is considered a qualitative open-ended question?

A.

How does call volume contribute to job burnout?

B.

Would morale improve if you could work 2 days per week from home?

C.

How many calls on average do you service in an hour?

D.

Do you receive more calls on Mondays or Fridays?

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Question # 20

After analyzing sales data, the analytics team finds that the older the customer, the more expensive the neckties purchased. The team felt this was a breakthrough insight but on closer analysis realized that other factors could account for this relationship. This is a clear indication that:

A.

Correlation between variables implies causation

B.

Causation has no relationship with correlation

C.

Causation between variables does not imply correlation

D.

Correlation between variables does not imply causation

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Question # 21

A Human Resource manager recently learned that their competitor reduced employee attrition rates by 20% after implementing personality tests as part of their screening process. Intrigued by the idea, the manager suggests collecting data on personality tests and attrition rates over the next year. The data from this year is then analyzed to explore possible relationships. What type of analytics has the team been asked to perform?

A.

Predictive

B.

Descriptive

C.

Prescriptive

D.

Diagnostic

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Question # 22

The analytics team has established two equally strong potential recommendations which will deliver the desired outcomes with similar benefits to be derived from each one. On the surface there is no discernable difference in costs or schedule for either option. To help the analytics team reach a recommendation the business analysis professional recommends the team:

A.

Complete market research

B.

Assess risks for each option

C.

Vote to choose the recommendation

D.

Seek management guidance

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