Google-Ads-Video Exam Dumps - Google Ads Video Professional Assessment Exam

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Question # 9

A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?

By influencing potential customers in opinion shaping moments.

By surfacing comparisons to potential customers in similar businesses.

By reaching potential customers in decision making moments.

By reaching potential customers and keeping the brand top of mind.

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Question # 10

For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

In order to make sure the reach of the campaign won't become restricted.

In order to avoid having the campaign not run at all.

In order to prevent the average cost-per-view from increasing.

In order to make sure there's no limit on the types of video formats served.

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Question # 11

What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic.

You should use Active View, which is accessible by adding appropriate columns to statistic tables.

You should use Active View, which is accessible only by contacting your Google team.

You should use Unique Reach and Frequency, which is accessible by contacting your Google team.

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Question # 12

Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

Demographics and Detailed Demographics

Custom Audiences

Life Events

Affinity Audiences

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Question # 13

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

Test multiple variants of their ads, and make sure they're at least 10 seconds long.

Use only one version of their ad, and make sure it's at least 10 seconds long.

Use only one version of their ad, and make sure it's less than 10 seconds long.

Test multiple variants of their ads, and make sure they're less than 10 seconds long.

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Question # 14

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

Masthead ads

Non-skippable in-stream ads

In-feed video ads

Bumper ads

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Question # 15

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

Change the bid strategy to CPM

Change the frequency settings

Add Contextual audiences

Add skippable in stream ads

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