Google-Ads-Video Exam Dumps - Google Ads Video Professional Assessment Exam

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Question # 4

Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign? 1

Because inflation might cause too many impressions of the same ads to serve to the same users.

Because inflation could result in the budget depleting faster without increasing unique reach.

Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.

Because inflation will likely result in the targeting of irrelevant demographics and placements. Â

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Question # 5

If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.

By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.

By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.

By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

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Question # 6

A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?

By optimizing bids to put the campaign's message in front of as many relevant people as possible.

By creating as many impressions as possible in line with the tCPM.

By acquiring as many clicks as possible according to the daily budget that's been set.

By analyzing historical feedback and making adjustments to bids based on performance signals.

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Question # 7

A fitness studio has created a Video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

After two weeks of the campaign first serving impressions.

After the campaign's end date has been met.

Before the campaign serves any impressions.

Once the campaign first begins to start serving impressions.

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