New Year Special Sale Limited Time 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: scxmas70

Marketing-Cloud-Administrator Exam Dumps - Salesforce Certified Marketing Cloud Administrator (SU24)

Go to page:
Question # 25

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?

A.

Measures

B.

SQL Queries

C.

Data Filters

D.

Journey

Full Access
Question # 26

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

A.

Subscriber Key

B.

Contact ID

C.

Member Record

D.

Data Extensions

Full Access
Question # 27

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

A.

NTO requires SSL certificate configurations for Content Builder and Portfolio images

B.

Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

C.

Multiple brand logos must be accommodated in an email header

D.

A new sender profile needs to be leveraged for sending transactional emails

Full Access
Question # 28

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses

Where could the details be found?

A.

Run a Bounce Email Report

B.

Query the Bounce Data View

C.

Query the Send Log

D.

Run an Account Send Summary Report

Full Access
Question # 29

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A.

Import File Activity > three Send Activities to the master data extension.

B.

Three Send Activities to the master data extension.

C.

Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

D.

Three Filter Activities > three Send Activities to the filtered audiences.

Full Access
Question # 30

Einstein Recommendations uses data extensions to store user-facing information

How is this data passed to Marketing Cloud?

A.

Google Analytics 360

B.

Collect Tracking code

C.

Conversion Tracking

D.

Web & Mobile Analytics

Full Access
Question # 31

What functionality is contained in Journey Builder that does not exist in Automation Studio?

A.

Native execution of a Server-side JavaScript activity.

B.

The option to convert a qualified Lead to a Contact.

C.

Flexibility to wait based on duration or a specific time.

D.

The ability to send an email to a Salesforce audience.

Full Access
Question # 32

A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password

Where in Setup could they accomplish this task?

A.

Company Settings

B.

Feature Settings

C.

Data Management

D.

Security

Full Access
Go to page: