Marketing-Cloud-Administrator Exam Dumps - Salesforce Certified Marketing Cloud Administrator (SU24)

Removing Marketing Cloud Viewer role from the user would allow the analyst to import contact lists. The Marketing Cloud Viewer role is a read-only role that prevents users from performing any actions on data or content. The Marketing Cloud Channel Manager role already grants the user permission to import contact lists. The other options would not solve the problem or are unnecessary.

 To create a new user to fill in for a campaign manager who is out on parental leave, NTO should disable the campaign manager’s user and create a new user. Disabling a user means that NTO can temporarily deactivate a user’s access to Marketing Cloud without deleting their user information or settings. Creating a new user means that NTO can add a new user with their own user information and settings. This way, NTO can reuse an existing license without losing any data or configurations from the campaign manager’s user. The other options are incorrect because:

• Delete the campaign manager’s user and create a new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also delete the campaign manager’s user information and settings permanently. This means that NTO will lose any data or configurations associated with the campaign manager’s user, such as roles, permissions, preferences, reports, or dashboards.
• Transfer the campaign manager’s permissions to a new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also transfer the campaign manager’s permissions to the new user. This means that NTO will change the access level of both users, which may cause security or compliance issues.
• Deactivate the campaign manager’s license and assign it to the new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also deactivate the campaign manager’s license permanently. This means that NTO will reduce their number of available licenses by one, which may affect their future user management.

The two prerequisites for configuring Social Studio to manage NTO’s social media accounts are:

• Bitly URL Shortener. This is a service that allows NTO to shorten and customize the URLs that they share on their social media posts. Bitly URL Shortener can also provide analytics and insights on the performance of the URLs, such as clicks, impressions, and conversions2. NTO needs to have a Bitly account and connect it to Social Studio before they can use Bitly URL Shortener for their social media posts.
• Login details for each social media account. These are the credentials that NTO needs to access and manage their social media accounts, such as Facebook, Twitter, Instagram, or YouTube. NTO needs to have login details for each social media account and connect them to Social Studio before they can use Social Studio to create and publish social media posts. The other options are incorrect because:
• Facebook ad manager. This is a tool that allows NTO to create and manage advertising campaigns on Facebook and its partner platforms, such as Instagram or Messenger. Facebook ad manager can also provide analytics and insights on the performance of the campaigns, such as reach, impressions, and conversions3. However, this is not a prerequisite for configuring Social Studio to manage NTO’s social media accounts; it is an optional feature that NTO can use if they want to run paid ads on Facebook or its partner platforms.
• Google URL shortener. This is a service that allows NTO to shorten and customize the URLs that they share on their social media posts. Google URL shortener can also provide analytics and insights on the performance of the URLs, such as clicks, impressions, and conversions4. However, this is not a prerequisite for configuring Social Studio to manage NTO’s social media accounts; it is an alternative service that NTO can use instead of Bitly URL Shortener.

From Address Management is where a Marketing Cloud admin can view all verified email addresses. This feature allows you to manage sender authentication for your email sends by verifying your from addresses and domains.

Using %%FILENAME_FROM_TRIGGER%% in the Import File Activity allows the automation to import any file that matches the filename pattern, regardless of the date and time stamp. This is the recommended solution for File Drop Automations

Segment by domain to limit number of sends to each email provider is the option for segmentation that aligns with the IP Warming process. IP Warming is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs). Segmenting by domain means dividing the email list into smaller groups based on the email domain, such as gmail.com or yahoo.com. By segmenting by domain, marketers can limit the number of sends to each email provider and avoid being flagged as spam or blocked by the ISPs.

Synchronized Data Sources is the feature that would allow this functionality. Synchronized Data Sources are data sources that allow marketers to import and synchronize data from Salesforce CRM objects into Marketing Cloud data extensions. Synchronized Data Sources can be configured with different settings, such as sync frequency, field mapping, and filter criteria. Synchronized Data Sources enable marketers to use Sales Cloud data in their queries and other Marketing Cloud activities.

One-to-One Relationship is the type of relationship that should be used to link demographic information to its contact model in Contact Builder. This type of relationship indicates that each record in the source data extension matches one and only one record in the target data extension based on a common attribute