PEGACPDS88V1 Exam Dumps - Certified Pega Data Scientist 8.8

Pega Process AIâ„¢ lets you bring your own predictive models to Pega and use predictions in case types to optimize the way your application processes work and meet your business goals.

To use the outcome of a predictive fraud model in the case type that processes the incoming claim, you need to use the model outcome in the condition of a decision step2. This way, you can route suspicious claims to a fraud expert for closer inspection based on the model’s prediction.

 When building a predictive model, the Data Analysis stage is where you select the input data that will be used to train and test the model. You can also filter, group, or transform the input data to improve its quality and relevance. References: https://academy.pega.com/module/predictive-analytics/topic/analyzing-data

Positive and negative behavior Reference:

To configure an adaptive model, you must identify positive and negative behavior that indicate specific customer behavior.

The likelihood that a proposition will be accepted by the customer is stored in the strategy property called pyBehavior. This property is calculated by an adaptive model or a predictive model and reflects the customer’s propensity to respond to an offer. References: https://academy.pega.com/module/creating-and-understanding-decision-strategies-archived/topic/using-predictions-decision

The adaptive model component in a decision strategy computes a propensity value for each action. Propensity is the likelihood of a positive response for a given action and predictor profile. It ranges from 0 to 100. References: https://community.pega.com/sites/default/files/help_v82/procomhelpmain.htm#rule-/rule-decision-/rule-decision-adaptivemodel/main.htm

The Monte Carlo method is a way to create a data set that includes mock-up customer data. You can use this method to generate random values for customer properties, such as age, gender, income, etc., based on predefined probabilities and distributions. References: https://academy.pega.com/module/demonstrating-adaptive-learning-archived/topic/creating-monte-carlo-data-set

To detect the sentiment of the incoming emails, you need to configure a text analytics prediction1234 in Prediction Studio. A text analytics prediction is a type of prediction that uses natural language processing (NLP) to analyze text data and extract insights, such as topics, entities, and sentiments. You can use a text analytics prediction to detect the sentiment of an email based on its content and assign a score ranging from -1 (negative) to 1 (positive). This can help you improve the customer experience by identifying dissatisfied customers and taking appropriate actions.

 Through analysis of customer lifecycles, Next-Best-Action anticipates retention issues and takes proactive actions to prevent customer churn. It uses predictive analytics to identify customers who are at risk of leaving and offers them incentives or solutions to retain them. References: https://academy.pega.com/module/one-one-customer-engagement/topic/proactive-retention

 The implementation of Next-Best-Action must involve defining business issue and group hierarchy, which are used to organize and categorize propositions based on business objectives and customer needs. References: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer

The adaptive model output that is automatically mapped to a strategy property is propensity, which indicates the likelihood that the customer will accept or respond to an offer. Propensity is also known as behavior or probability in decision strategies. References: https://academy.pega.com/module/predicting-customer-behavior-using-real-time-data-archived/topic/using-adaptive-models-decision

A taxonomy is a list of valid categories that can be used to classify text documents or entities. A taxonomy can be hierarchical or flat, depending on the level of detail required. References: https://academy.pega.com/module/text-analytics/topic/creating-taxonomy

Proactive retention is applicable when a customer is likely to churn. Proactive retention is a strategy that aims to prevent customer attrition by identifying customers who are at risk of leaving and offering them incentives or solutions to retain them. Proactive retention requires predicting the customer’s churn risk and selecting the next best action accordingly. References: https://community.pega.com/sites/default/files/help_v82/procomhelpmain.htm#decisioning-/decisioning-strategies-/decisioning-strategies-proactive-retention/main.htm

The expected performance of a binary model must be set before the model can be deployed.

Sentiment refers to the general attitude of the author towards a subject and can be negative.

When defining outcomes for an adaptive model, you must define one or more positive behavior values, which indicate that the customer accepted or responded to the offer. You can also define negative and neutral behavior values, but they are optional. References: https://academy.pega.com/module/predicting-customer-behavior-using-real-time-data-archived/topic/configuring-adaptive-models

 A text categorization model is a type of text analytics model that can analyze the incoming messages and assign them to predefined categories, such as positive, negative, or neutral sentiment. This way, CSRs can focus on negative messages that require immediate attention or escalation. References: https://academy.pega.com/module/text-analytics/topic/creating-text-categorization-model

To measure the boost in success rate AI generates, you need a control action that is offered to random customers.