. Leadership at Cloud Kicks just approved a vision for a new digital commerce and service
strategy. They ask the Strategy Designer to create a roadmap to help them understand the rollout
process and implications.
What should be one of the initial steps to take when creating a program roadmap?
A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?"
Which metrics should be used to measure the success of the initiative7
Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is
frequently bombarded with customer requests for less complicated user experience. The
development team sees the risk in changing a mature product.
What should a strategy designer recommend to help create alignment between the team?
Cloud Kicks (CK) is a company of operational excellence However, CK has a hard time
bringing innovative ideas to market, because investing In unproven tactics seems risky to its leaders
who are used to making decisions based on metrics.
Which approach should a strategy designer take when presenting a new product vision to this group?
A strategy designer at Cloud Kicks (CK) has crafted a vision for a sustainable future digital commerce strategy, with an emphasis on efficiency for both users and business logistics.
As they design and develop CK*s new mobile app, how should the designer ensure alignment to the vision?
After a series of interviews with key stakeholders, a strategy designer realizes the company
is duplicating efforts across internal teams, each creating similar programs for customer engagement.
Which approach should the designer propose to create alignment?
Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device.
What should the strategy designer do to engage with internal stakeholders invested in the project?
The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable
device to track customers activity during workouts.
They employ footwear designers and manufacturing experts, but they lack an engineer experienced
in consumer hardware,
What should the strategy designer do to determine whether or not to pursue this product idea?
Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap.
Which types of outcomes should result from a Consequence Scanning workshop"?
Cloud Kicks’ stakeholders da strategy designer to help with their business goal of reducing support costs. After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal.
Which capability should drive self-service in Experience Cloud?
Cloud Kicks (CX) has spent several months working to align the entire company around a
vision based on inclusivity in the digital age. Because this project will span several years, the design
team is concerned the vision will eventually be lost.
What should CK do to maintain the vision and create transformative change?
Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company's website navigation menu. CK's strategy designer asks the design team to revise the menu by co-designing it with end users.
Which technique should be used to do this?
Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.
Which part of the business model canvas represents desirability?
A cross-disciplinary design team is looking at an affinity map of insights.
Which question should the team use to prioritize and turn them into design opportunities?
A project team at Cloud Kicks have this challenge statement: How might we increase the
adaptability?
What information is missing that belongs for well written challenge statement?
A strategy designer is pitching a vision presentation to their customer's lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line.
Which strategy should the designer employ to communicate the vision?
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy
designer to partner with the manufacturing team to look for opportunities to improve on its
sustainability goals.
What should the designer do to build and rationalize a case with this new team?
A design team is working on the challenge: “How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives?"
Which bot metrics should the strategy designer suggest to assess the impact of their work?
Cloud Kicks’ product team is working with the sales team to identify a new feature to add to their next product release. A developer on the team believes it may be on an upcoming Salesforce Release.
Which resource should be used to verify this?
Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way.
Which Salesforce product should CK invest in to efficiently enable the desired experience?
A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create vision statements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.
What should be the steps taken to achieve this goal?
A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge.
What should the designer do?
Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.
Which inclusive design tactic should help the company solve problems for the broadest possible audience?
A job listing company has launched a campaign around the adoption of its social app for
professional networking.
What should the team measure to gain the most trustworthy perspective and discourage artificially
increasing (or "hacking") the company success metrics?
Cloud Kicks (CK) wants to make sure its customers understand the ion between its prod and its goal of sustainable manufacturing.
CK initiates a project to integrate sustainable messaging into its commerce experience,
What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?
Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?
Which metric should define a successful transformation outcome?
A strategy designer is working on an app for the financial industry and gets the sense that stakeholders don't share a common understanding of customer pain points.
What should the strategy designer create to align stakeholders on the most important customer issues'?
Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated
fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When
should families be invited to co-create with designers?
Cloud Kicks is going to conduct research with users of products to better understand their needs.
What are some safeguards that should be put in place to ensure the research is conducted ethically?
Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price bv customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily.
Which Salesforce product should be considered for this business need?
Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.
Which method should the strategy designer use to help stakeholders decide which ideas to build-
A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.
Which phase encompasses creating Jobs To Be Done?
A strategy designer is working on a project with budget constraints. Many of the variables
and decisions are unclear in the early stages of design What should be their approach in terms of
bringing skills and talent?
Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.
Which tools should CK use while conducting the next synchronous journey mapping session?
A strategy designer leads a new UX project and needs to align with stakeholders who have
varying degrees of interest and influences the project. The designer wants to understand each
stakeholder's potential negative and positive impacts on the project.
Which tactic should be used?
The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.
What should analogous research help them accomplish?
While conceptualizing a new footwear line, the design team gained feedback that both
employees and consumers are seeking more sustainable products. Leaders need more rationale to
justify the investment.
Which values-based design principle should be used to reinforce this feedback?
Cloud Kicks asks to see a roadmap denoting how the design team will turn their product vision into reality.
What should the team do when developing their roadmap?
Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The
design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers.
Which approach should the team use?
A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product.
What should the strategy designer do to gain alignment?
Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture.
When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?
The strategy designers at Cloud Kicks are leading a large number of projects initiated by
various stakeholders. They implement an Impact & Effort matrix to help them prioritize their work.
What is the purpose of an Impact & Effort matrix?