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  4. Marketing-Cloud-Personalization - Marketing Cloud PersonalizationAccredited Professional Exam (SU24)

Marketing-Cloud-Personalization Exam Dumps - Marketing Cloud PersonalizationAccredited Professional Exam (SU24)

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Question # 9

Which data feed integrates external system data into a user's profile leveraging identity attributes?

A.

Interaction Feed

B.

Catalog Feed

C.

User Feed

D.

Identity Feed

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Question # 10

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does

IS unify anonymous identifies?

A.

IS uses probability matching to determine if two or more profiles represent for user identity

B.

IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

C.

IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

D.

IS users third party software to match anonymous and knows identifies

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Question # 11

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

A.

External Email Campaign Events ETL

B.

Transaction ETL

C.

Product ETL

D.

Manual Segment ETL

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Question # 12

What are the two main functions of the Event API? (select 2)

A.

Capture user attributes and actions

B.

Process GDPR data or deletion requests

C.

Return campaign responses

D.

Bulk load external campaign data

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Question # 13

What are two types that real time interaction management helps marketers to personalize the customer

A.

Data Aggregation

B.

Data Storage

C.

Next best Action

D.

Orchestration

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Question # 14

What are the three types of ingredients available for a recipe?

A.

Catalog-based and Trending

B.

Recommendations

C.

Co-Occurrence

D.

Machine Learning

E.

Promotions

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Question # 15

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A.

Use a segment to setup a filter, then use the filter in campaign statistics

B.

Use a segment to set a global goal

C.

Use a segment to specify certain actions, which can be set as the goal for a campaign

D.

Use engagement compare functionality to see the differences in key metrics and behaviours

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Question # 16

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A.

Rule Based Testing

B.

Variation Testing

C.

A/B Testing

D.

Time Based Testing

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