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Marketing-Cloud-Personalization Exam Dumps - Marketing Cloud PersonalizationAccredited Professional Exam (SU24)

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Question # 25

Event API requests are made using what two content types (select 2)?

A.

CSV

B.

XML

C.

Form URL encoded

D.

JSON

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Question # 26

What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A.

Recipes

B.

Templates

C.

Audiences

D.

Campaigns

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Question # 27

How often is the Event Stream report refreshed?

A.

Every Day

B.

Every 15 Seconds

C.

Every 30 Minutes

D.

Every hour

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Question # 28

What are the two competitive advantages of interaction studio? [check]

A.

Monitors active time spent and true engagement

B.

Integrated content management system

C.

Managers Consent

D.

True Real-Time Decisioning

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Question # 29

What three components are defined by the developer in the Sitemap?

A.

Page Types

B.

Events

C.

Promotions

D.

Campaigns

E.

Content Zones

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Question # 30

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A.

Product ETL

B.

Transaction ETL

C.

Manual segment ETL

D.

External email campaign events ETL

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Question # 31

How does a marketer perform an A/B test in Web Campaigns?

A.

Create multiple events

B.

Create multiple web templates

C.

Create multiple web campaigns

D.

Create multiple experiences

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Question # 32

Which two successs metrics can a company achieve with IS their web channel?

A.

Increase in first time visitor

B.

Increase in conversion rate

C.

Increase in organic search ranking

D.

Increase in revenue

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