Marketing-Cloud-Personalization Exam Dumps - Marketing Cloud Personalization Accredited Professional (AP-216)

ï‚·Marketing Cloud Personalization usesETL feeds(Extract, Transform, Load) to ingest data from the sFTP location. This mechanism ensures efficient and scheduled data processing into Interaction Studio.

ï‚·Reference: Salesforce Interaction Studio Data Ingestion Documentation.

The CSS selector of the DOM element (Answer A):

Identifies the exact HTML element on the page where the content will render.

The name of the Content Zone (Answer D):

Provides a unique identifier for the zone, used in campaign setup and tracking.

References:

Salesforce Marketing Cloud Documentation - Defining Content Zones

In theidentity systemof Interaction Studio, user attributes support the following data types:

String:

Represents text-based data.

Multistring:

Represents a collection of string values, such as tags or categories associated with a user.

References:

Salesforce Interaction Studio Documentation - User Attributes

TheCollaborative Filteringingredient uses a "people like me" algorithm to suggest products or content based on the behaviors of other users with similar preferences or actions.

It identifies patterns among groups of users to provide tailored recommendations.

References:

Salesforce Interaction Studio Documentation - Ingredients in Recipes

When testing a website where a beacon from a different dataset is deployed, theForce SDK URLfeature in theEvergage Launcheris used.

This allows developers to load and simulate a different dataset by specifying the SDK URL, enabling them to troubleshoot and test scenarios accurately.

References:

Salesforce Interaction Studio Developer Documentation - Evergage Launcher

A sitemap inInteraction Studioenables IS to identify key components on a website for personalization purposes, including:

Page Types (Answer A):

Classifies different types of pages (e.g., product pages, category pages).

Content Zones (Answer B):

Defines areas of the webpage where personalized content can be displayed.

Attributes (Answer C):

Captures metadata about pages and elements, such as product details or user behavior.

References:

Salesforce Interaction Studio Documentation - Sitemaps

Before implementing the Sitemap, a solution architect and customer should define:

Site Architecture (Answer B):

Understand the structure of the website, including page types and navigation.

Attribute Model (Answer D):

Define how data attributes (e.g., user behaviors, preferences) will be used for personalization.

Site Catalog (Answer E):

Ensure the catalog of products, content, or services is structured and accessible for personalization logic.

References:

Salesforce Interaction Studio Documentation - Sitemap Planning

Monitors Active Time Spent and True Engagement: Interaction Studio measures meaningful user engagement, focusing on active time spent rather than passive metrics.

True Real-Time Decisioning: The platform processes data in real-time to provide instant, personalized decisions based on user interactions.