Marketing-Cloud-Personalization Exam Dumps - Marketing Cloud PersonalizationAccredited Professional Exam (SU24)

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Question # 4

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A/B testing

Rule based testing

Time based testing

Variation testing

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Question # 5

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Viewer

Campaign editor

Editor

Campaign author

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Question # 6

What is the unified customer profile?

A view of each visitor, customer, and user based on their behaviour on your website, with

marketing emails or, with any integrated channel

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

A unified view of all customer activity across, websites, web applications, mobile store, call center

A profile view for administrators to see activity across all of the customer touch points

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Question # 7

Which scenario is a valid interaction studio use case?

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

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Question # 8

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?