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MCE Exam Dumps - Marketo Certified Expert Exam

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Question # 9

A marketer wants to have a form in a pop-up window on the company website.

How can the marketer accomplish this?

A.

Choose Lightbox as the embed code type

B.

Design a landing page that gives the visual effect of a pop up window

C.

Change the form type to Lightbox under form settings

D.

Create a New RTP Dialog Web Campaign

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Question # 10

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

A.

When setting the stream cadence in an engagement program stream that contains email assets and nested programs

B.

When sending a newsletter email with an email program

C.

When sending an invitation email with a batch smart campaign in an event program

D.

When setting the stream cadence in an engagement program stream that contains only email assets

E.

When sending a confirmation email with a trigger smart campaign in a default program

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Question # 11

How is Marketo different from an email service provider (ESP)?

A.

Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B.

Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

C.

Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D.

Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

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