A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?
Choose Lightbox as the embed code type
Design a landing page that gives the visual effect of a pop up window
Change the form type to Lightbox under form settings
Create a New RTP Dialog Web Campaign
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
When setting the stream cadence in an engagement program stream that contains email assets and nested programs
When sending a newsletter email with an email program
When sending an invitation email with a batch smart campaign in an event program
When setting the stream cadence in an engagement program stream that contains only email assets
When sending a confirmation email with a trigger smart campaign in a default program
How is Marketo different from an email service provider (ESP)?
Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.