Marketing-Cloud-Developer Exam Dumps - Salesforce Certified Marketing Cloud Developer (SU24)

To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:

• Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.
• Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.

• Example:

ampscript

Copy code

%%[BeginImpressionRegion('DynamicContent')]%%

%%=v(@DynamicContent)=%%

To create a JavaScript Web Token (JWT) using a key from Key Management in Salesforce Marketing Cloud, theGetJWTByKeyNamefunction should be used. This function generates a JWT using the specified key from Key Management.

In Salesforce Marketing Cloud, you can use either AMPscript or Server-Side JavaScript (SSJS) in email messages. Both languages are supported and can be used to manipulate data, create dynamic content, and perform other server-side operations.

To ensure the expiration date on a coupon is the last day of the month, the developer shouldfind the first day of the next month and subtract one day (A). This approach guarantees that the expiration date is set to the last day of the current month.

Example AMPscript:

SET @firstDayNextMonth = DateAdd(DatePart(Now(), "MM"), 1, "M") SET @lastDayCurrentMonth = DateAdd(@firstDayNextMonth, -1, "D")

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud Documentation

To programmatically inject Contacts into a journey via the REST API, the recommended route is/interaction/v1/events. This endpoint allows you to trigger an event which can be configured to start a journey for the specified contacts.

References:

• Salesforce Marketing Cloud REST API
• Journey Builder API

The SQL statement in question does not return any records because it is joining on theEmailAddressfield, which is not present in the_BounceData View. The correct approach is to join using theSubscriberKey(orSubscriberID). Here is the corrected SQL statement:

SELECTs.EmailAddress, s.SubscriberKey, b.JobID, b.EventDate, b.SMTPBounceReasonFROM_Subscribers sJOIN_Bounce bONs.SubscriberKey=b.SubscriberKeyWHEREb.EventDate>DateAdd(DAY,-30, GETDATE())

This ensures that the join is based on theSubscriberKey, which is a common field in both data views.

References:

• Salesforce Marketing Cloud Data Views
• Query Activity Best Practices

An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.

• Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.

To implement a custom profile center using SOAP API, the relevant SOAP API methods are:

• Describe (B)- This method is used to retrieve metadata about objects, such as their fields and properties. It is useful for understanding the structure of the data you are working with.
• Update (C)- This method is used to update existing records in Marketing Cloud. It is essential for modifying subscriber data in the custom profile center.

References:

• Salesforce Marketing Cloud SOAP API Methods
• Custom Profile Center Implementation