Marketing-Cloud-Developer Exam Dumps - Salesforce Certified Marketing Cloud Developer (SU24)

To populate a data extension with the date of the most recent click for each subscriber, the developer should use the following SQL query:

SELECTc.SubscriberKey,MAX(c.eventDate)ASeventDateFROM_Click cGROUPBYc.SubscriberKey

This query selects the SubscriberKey and the maximum eventDate for each subscriber from the _Click Data View, ensuring that the most recent click date is retrieved.

References:

• Salesforce Marketing Cloud Data Views
• SQL MAX Function

The first step in using the Transactional Messaging API to send emails is to authenticate and obtain an access token. This is done by making a POST request to the/v2/authorizeendpoint with the client credentials.

To normalize customer data in a staging data extension where a text field named 'birthday' contains date values in various formats, the developer can use the following SQL keywords and functions:

• CASE, ISDATE, CONVERT (A)- These functions can be used to handle different date formats and convert them into a consistent format.
• CASE, ISDATE, CAST (C)- Similar to the above, CAST can be used to convert text to date format if ISDATE returns true.

Example SQL query:

SELECTCASEWHENISDATE(birthday)=1THENCONVERT(DATE, birthday)ELSENULLENDASnormalized_birthdayFROMStagingDataExtension

References:

• Salesforce Marketing Cloud SQL Reference
• SQL CASE and ISDATE Functions

To personalize the welcome email with the recipient's first name from the Customers data extension, you use the Lookup function to retrieve the FirstName field based on the CustomerKey field.

• Lookup Function: The Lookup function retrieves a value from a specified data extension.
• Syntax:

%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%

• uk.co.certification.simulator.questionpool.PList@19773ee0

TheDescribemethod in the SOAP API provides metadata about the objects available in the system, including Profile and Preference Attributes. This method can be used to dynamically retrieve and display these attributes in a custom profile center.

• Describe Method: This method returns the schema of the objects, including fields and their properties, which can be used to dynamically generate forms and interfaces.

To store only the first 4000 characters of the fields SMTPBounceReason and SMTPCode in a data extension, the developer should use theLEFT (C)SQL function. This function returns the specified number of characters from the beginning of a string.

Example:

SELECTSubscriberKey,LEFT(SMTPBounceReason,4000)ASSMTPBounceReason,LEFT(SMTPCode,4000)ASSMTPCodeFROM_Bounce

References:

• SQL LEFT Function
• Salesforce Marketing Cloud SQL Reference

To update Contact data stored in a Data Extension using the REST API, the Data Extension must be in anAttribute Group (A). This is necessary because the REST API interacts with Contact data through Attribute Groups, which organize Data Extensions and their relationships within Contact Builder.

References:

• Salesforce Marketing Cloud REST API
• Contact Builder and Attribute Groups

To append the subscriber's zip code to a link and ensure that the clicks are tracked, you should use theLookupfunction to retrieve the zip code from the data extension and theRedirectTofunction to create the link with tracking enabled.

• Lookup: Retrieves the zip code from the data extension.
• RedirectTo: Ensures that the link with the appended zip code is tracked.

• Example:

ampscript

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%%[ SET @zipcode = Lookup("DataExtensionName", "zipcode", "SubscriberKey", _subscriberkey) SET @link = Concat("http://example.com?zip=", @zipcode) ]%% Click Here