Marketing-Cloud-Developer Exam Dumps - Salesforce Certified Marketing Cloud Developer (SU24)

When a send is initiated directly to a Sendable Data Extension that includes records targeted for deletion, the following behaviors are expected:

• Records still in the suppression phase will be excluded from sends (B)- These records are in the process of being deleted and will not be included in the send.
• Records that have been deleted will be excluded from sends indefinitely (D)- Once records are deleted, they are permanently excluded from future sends.

References:

• Salesforce Marketing Cloud Contact Delete Process
• Contact Suppression and Deletion

For a weekly promotional send, the marketer can use:

• Sendable Data Extension: These are standard data extensions that are configured for sending and contain the necessary fields like Email Address and Subscriber Key.
• Salesforce Data Extension: These are data extensions that are synchronized with Salesforce objects and can be used for sending emails.

To track different versions of content within an email using dynamic content contained in a series of conditionals, the marketer should use theBeginImpressionRegionAMPscript function. This function marks the beginning of a region of content to track impressions, making it easier to analyze which versions of the content were viewed.

References:

• Salesforce Marketing Cloud AMPscript Guide: BeginImpressionRegion
• Tracking Dynamic Content in Emails

To avoid data loss and ensure reliable data transfer to Marketing Cloud data extensions, follow these best practices:

• Handle 'Not Authorized' Errors: If a 'Not Authorized' error occurs, it is likely due to an expired or invalid access token. Request a new access token and retry the API call.
• Retry on Server Errors: If a server error occurs, it might be a temporary issue. Ensure the server is available and retry the call.
• Token Expiry Management: Store the expiry time of the access token and request a new one before the old token expires to prevent authorization issues.

To trigger an email send in Marketing Cloud when a purchase is made on a website, you can use either the REST API or the SOAP API. Both APIs provide methods to send triggered emails.

• REST API: The REST API can be used to trigger emails by making a call to the/messaging/v1/messageDefinitionSends/{key}/sendendpoint.
• SOAP API: The SOAP API can also be used to trigger sends by utilizing theTriggeredSendobject.

The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.

Before deleting a sendable data extension that contains a large number of contact records, it is important to manage the contact deletion through Contact Builder. Deleting the data extension from Contact Builder ensures that all related contact information is also removed from the contact model.