Marketing-Cloud-Developer Exam Dumps - Salesforce Certified Marketing Cloud Developer (SU24)

A developer would use theLookupRowsfunction instead of theLookupAMPscript functionto return a complete rowset from the data extension (A). TheLookupRowsfunction retrieves all rows that match a specified criterion, returning a rowset that can be further processed or iterated over in AMPscript. In contrast, theLookupfunction retrieves only a single field value from the first row that matches the specified criteria.

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud AMPscript Functions

TheRedirectToAMPscript functionprevents link href values from getting recorded in tracking (C). WhenRedirectTois used, it bypasses the standard link wrapping and tracking process, causing the link click not to be captured in the tracking data.

References:

• Salesforce Marketing Cloud AMPscript Guide
• Link Tracking in Marketing Cloud

When working with a REST API that returns data in JavaScript Object Notation (JSON) and needing to efficiently ingest the data and write it to a data extension, the developer should use theServer-Side JavaScript function ParseJSON. This function parses a JSON string and converts it into a JavaScript object, which can then be manipulated and written to a data extension.

References:

• Salesforce Marketing Cloud Server-Side JavaScript Guide
• SSJS ParseJSON Function

Data extension functions in AMPscript, such asLookupRows,LookupOrderedRows, andUpdateDE, can most negatively impact send processing because they involve querying and manipulating data extensions. These operations can be resource-intensive and time-consuming, especially when dealing with large data sets.

To ensure the security of Client ID and Client Secret credentials, they should be stored securely and not exposed in the application source code or URL parameters.

• Environment Variables: Setting credentials as environment variables in the application platform is a secure way to handle sensitive information. This method ensures that the credentials are not hardcoded in the source code and can be managed securely by the application platform.

When making a QueueMO call for an existing email subscriber in MobileConnect, the developer should include theemailaddress (C)parameter. This ensures that the MobileConnect Contact is correctly tied to the corresponding Email Contact.

References:

• Salesforce Marketing Cloud MobileConnect API
• AMPscript and MobileConnect

To ensure that contacts relate across different channels in Marketing Cloud, you need to link the unique identifier used across channels to the Contact ID in Contact Builder. This involves creating Attribute Groups and establishing the relationships between the unique identifier and the Contact ID.

• Link the Numeric Field Value: By linking the numeric unique identifier to the Contact ID in Attribute Groups, you ensure that each contact is uniquely identified across channels.
• Create Attribute Groups: Attribute Groups in Contact Builder allow you to map the relationships between different data sources and the Contact object, ensuring that the unique identifier is connected correctly for each channel.

When importing an encrypted file from the Enhanced FTP server, you need to move the file to the Safehouse first, and then decrypt it within the Safehouse.

• Move to Safehouse: Use a File Transfer activity to move the encrypted file from the Enhanced FTP server to the Safehouse.
• Decrypt in Safehouse: Use another File Transfer activity to decrypt the file within the Safehouse.

To retrieve subscribers who were sent emails with names starting with "TEST," we need to join the_Joband_Sentsystem data views on theJobIDfield and filter by theEmailNamefield using aLIKEcondition.

• Join Condition: The correct join condition between_Joband_SentisON J.JobID = S.JobID. This ensures that we are linking the job and sent data correctly.
• EmailName Filter: We useJ.EmailName LIKE 'TEST%'to filter for emails whose names start with "TEST".

SELECT*FROM_Job JINNERJOIN_Sent SONJ.JobID=S.JobIDWHEREJ.EmailNameLIKE'TEST%'

To find all subscribers who made a purchase in the last 30 days, an INNER JOIN should be used to join the Customers data extension with the Orders data extension on theContactKey. This ensures that only subscribers with matching records in both data extensions are retrieved.

• SQL Query Example:

SELECTc.ContactKeyFROMCustomers cINNERJOINOrders oONc.ContactKey=o.ContactKeyWHEREo.PurchaseDate>=DATEADD(day,-30, GETDATE())

In an Enterprise 2.0 account, when querying shared data extensions from a child business unit, the data extension name should be prefixed with 'ENT.' to indicate it resides in the shared data extensions folder.

• Correct Query:

SELECT*FROMENT.MemberDataWHEREState='NY'ANDUS=1

To write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension, the developer can use:

• %%SendBoo1 < 1 (B)- This script directly checks if the Boolean fieldSendBoo1is less than 1, effectively excluding records where the field is false.
• %%=Lookup('Excluded', 'SendBoo1', 'Subscribekey', _Subscribekey) == false (C)- This script performs a lookup to check the value ofSendBoo1in the 'Excluded' data extension, comparing it against theSubscribekey. If the value is false, the email is excluded.

References:

• AMPscript Guide
• Salesforce Marketing Cloud Documentation

TheSubscriberKeyis the appropriate parameter to use when appending data to links via the Web Analytics Connector. This parameter uniquely identifies subscribers across all sends and ensures accurate tracking of subscriber behavior.

• Subscriber Key: A unique identifier for a subscriber that remains consistent across all data extensions and sends.

To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:

• Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.
• Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.

• Example:

ampscript

Copy code

%%[BeginImpressionRegion('DynamicContent')]%%

%%=v(@DynamicContent)=%%

To create a JavaScript Web Token (JWT) using a key from Key Management in Salesforce Marketing Cloud, theGetJWTByKeyNamefunction should be used. This function generates a JWT using the specified key from Key Management.

In Salesforce Marketing Cloud, you can use either AMPscript or Server-Side JavaScript (SSJS) in email messages. Both languages are supported and can be used to manipulate data, create dynamic content, and perform other server-side operations.

To ensure the expiration date on a coupon is the last day of the month, the developer shouldfind the first day of the next month and subtract one day (A). This approach guarantees that the expiration date is set to the last day of the current month.

Example AMPscript:

SET @firstDayNextMonth = DateAdd(DatePart(Now(), "MM"), 1, "M") SET @lastDayCurrentMonth = DateAdd(@firstDayNextMonth, -1, "D")

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud Documentation

To programmatically inject Contacts into a journey via the REST API, the recommended route is/interaction/v1/events. This endpoint allows you to trigger an event which can be configured to start a journey for the specified contacts.

References:

• Salesforce Marketing Cloud REST API
• Journey Builder API

The SQL statement in question does not return any records because it is joining on theEmailAddressfield, which is not present in the_BounceData View. The correct approach is to join using theSubscriberKey(orSubscriberID). Here is the corrected SQL statement:

SELECTs.EmailAddress, s.SubscriberKey, b.JobID, b.EventDate, b.SMTPBounceReasonFROM_Subscribers sJOIN_Bounce bONs.SubscriberKey=b.SubscriberKeyWHEREb.EventDate>DateAdd(DAY,-30, GETDATE())

This ensures that the join is based on theSubscriberKey, which is a common field in both data views.

References:

• Salesforce Marketing Cloud Data Views
• Query Activity Best Practices

An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.

• Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.

To implement a custom profile center using SOAP API, the relevant SOAP API methods are:

• Describe (B)- This method is used to retrieve metadata about objects, such as their fields and properties. It is useful for understanding the structure of the data you are working with.
• Update (C)- This method is used to update existing records in Marketing Cloud. It is essential for modifying subscriber data in the custom profile center.

References:

• Salesforce Marketing Cloud SOAP API Methods
• Custom Profile Center Implementation

To populate a data extension with the date of the most recent click for each subscriber, the developer should use the following SQL query:

SELECTc.SubscriberKey,MAX(c.eventDate)ASeventDateFROM_Click cGROUPBYc.SubscriberKey

This query selects the SubscriberKey and the maximum eventDate for each subscriber from the _Click Data View, ensuring that the most recent click date is retrieved.

References:

• Salesforce Marketing Cloud Data Views
• SQL MAX Function

The first step in using the Transactional Messaging API to send emails is to authenticate and obtain an access token. This is done by making a POST request to the/v2/authorizeendpoint with the client credentials.

To normalize customer data in a staging data extension where a text field named 'birthday' contains date values in various formats, the developer can use the following SQL keywords and functions:

• CASE, ISDATE, CONVERT (A)- These functions can be used to handle different date formats and convert them into a consistent format.
• CASE, ISDATE, CAST (C)- Similar to the above, CAST can be used to convert text to date format if ISDATE returns true.

Example SQL query:

SELECTCASEWHENISDATE(birthday)=1THENCONVERT(DATE, birthday)ELSENULLENDASnormalized_birthdayFROMStagingDataExtension

References:

• Salesforce Marketing Cloud SQL Reference
• SQL CASE and ISDATE Functions

To personalize the welcome email with the recipient's first name from the Customers data extension, you use the Lookup function to retrieve the FirstName field based on the CustomerKey field.

• Lookup Function: The Lookup function retrieves a value from a specified data extension.
• Syntax:

%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%

• uk.co.certification.simulator.questionpool.PList@19773ee0

TheDescribemethod in the SOAP API provides metadata about the objects available in the system, including Profile and Preference Attributes. This method can be used to dynamically retrieve and display these attributes in a custom profile center.

• Describe Method: This method returns the schema of the objects, including fields and their properties, which can be used to dynamically generate forms and interfaces.

To store only the first 4000 characters of the fields SMTPBounceReason and SMTPCode in a data extension, the developer should use theLEFT (C)SQL function. This function returns the specified number of characters from the beginning of a string.

Example:

SELECTSubscriberKey,LEFT(SMTPBounceReason,4000)ASSMTPBounceReason,LEFT(SMTPCode,4000)ASSMTPCodeFROM_Bounce

References:

• SQL LEFT Function
• Salesforce Marketing Cloud SQL Reference

To update Contact data stored in a Data Extension using the REST API, the Data Extension must be in anAttribute Group (A). This is necessary because the REST API interacts with Contact data through Attribute Groups, which organize Data Extensions and their relationships within Contact Builder.

References:

• Salesforce Marketing Cloud REST API
• Contact Builder and Attribute Groups

To append the subscriber's zip code to a link and ensure that the clicks are tracked, you should use theLookupfunction to retrieve the zip code from the data extension and theRedirectTofunction to create the link with tracking enabled.

• Lookup: Retrieves the zip code from the data extension.
• RedirectTo: Ensures that the link with the appended zip code is tracked.

• Example:

ampscript

Copy code

%%[ SET @zipcode = Lookup("DataExtensionName", "zipcode", "SubscriberKey", _subscriberkey) SET @link = Concat("http://example.com?zip=", @zipcode) ]%% Click Here

To remove contacts mistakenly synced from the User_Salesforce object, the recommended approach is toput the synced records into a sendable data extension and use Contact Delete (C). This method allows for the systematic deletion of these contacts from the All Contacts table without affecting other data.

References:

• Salesforce Marketing Cloud Contact Delete
• Managing Contacts in Marketing Cloud

The tracking data views in Salesforce Marketing Cloud, such as_Sent,_Open, and_Click, store data for a limited period.

• Data Retention Period: Salesforce Marketing Cloud retains tracking data for up to six months in the data views. This means that developers can query up to six months of tracking data using these views.

To ensure that clicks are tracked for a dynamic link created using AMPscript, the developer should wrap the link variable in aRedirectTofunction and include an alias attribute for tracking purposes.

• RedirectTo Function: This function helps ensure that the link click is properly tracked by Salesforce Marketing Cloud (SFMC). The function takes a URL and ensures that tracking parameters are appended correctly.

%%[ SET @dynamicLink = "http://example.com/?id=" + AttributeValue("SubscriberID") ]%% Click Here

• uk.co.certification.simulator.questionpool.PList@17d31af0

To automate the process of importing encrypted files from an external CRM, the following actions should be included:

• File drop to the SFTP Import directory: Place the encrypted files in the SFTP Import directory to trigger the automation.
• File transfer activity to the Safehouse for decryption: Move the encrypted files to the Safehouse for decryption, ensuring the data is securely handled.
• Import definition to the necessary data extension: After decryption, import the data into the relevant Data Extension for use in marketing sends.

The AMPscript function that returns the number of rows in a specified data extension isDataExtensionRowCount (B). This function provides the count of rows within a data extension, which can be used to dictate what is displayed on a landing page.

Example usage:

SET @rowCount = DataExtensionRowCount("MyDataExtension")

References:

• Salesforce Marketing Cloud AMPscript Guide: DataExtensionRowCount

To optimize the performance when retrieving a large number of rows from a Data Extension via the API:

• Use a SimpleFilterPart to retrieve small sets of relevant data (A)- This approach helps in fetching only the necessary data by applying filters, thus reducing the amount of data transferred and processed.
• Use the ContinueRequest feature (C)- This feature in the SOAP API allows for pagination of results, making it possible to handle large sets of data in manageable chunks.

References:

• Salesforce Marketing Cloud API
• Salesforce Marketing Cloud ContinueRequest

To remove line breaks within the Comments field and replace them with a single space, you can use theREPLACEfunction in combination with theCHARfunction. TheCHAR(13)andCHAR(10)functions represent carriage return and line feed characters, respectively.

• REPLACE Function: This function is used to replace occurrences of a specified string with another string.
• CHAR Function: This function returns the character based on the ASCII code provided.

• Example:

SELECTREPLACE(REPLACE(Comments,CHAR(13),' '),CHAR(10),' ')ASCommentsFROMYourDataExtension

When configuring an automation to import files placed on the SFTP, and starting the automation based on a file matching a specific naming pattern, the substitution string that represents the name of the file is%%TRIGGER_FILENAME%%. This substitution string is used to reference the filename of the triggering file in the File Import Activity.

References:

• Salesforce Marketing Cloud Documentation on Automation Studio
• File Import Activity

When a send is initiated directly to a Sendable Data Extension that includes records targeted for deletion, the following behaviors are expected:

• Records still in the suppression phase will be excluded from sends (B)- These records are in the process of being deleted and will not be included in the send.
• Records that have been deleted will be excluded from sends indefinitely (D)- Once records are deleted, they are permanently excluded from future sends.

References:

• Salesforce Marketing Cloud Contact Delete Process
• Contact Suppression and Deletion

For a weekly promotional send, the marketer can use:

• Sendable Data Extension: These are standard data extensions that are configured for sending and contain the necessary fields like Email Address and Subscriber Key.
• Salesforce Data Extension: These are data extensions that are synchronized with Salesforce objects and can be used for sending emails.

To track different versions of content within an email using dynamic content contained in a series of conditionals, the marketer should use theBeginImpressionRegionAMPscript function. This function marks the beginning of a region of content to track impressions, making it easier to analyze which versions of the content were viewed.

References:

• Salesforce Marketing Cloud AMPscript Guide: BeginImpressionRegion
• Tracking Dynamic Content in Emails

To avoid data loss and ensure reliable data transfer to Marketing Cloud data extensions, follow these best practices:

• Handle 'Not Authorized' Errors: If a 'Not Authorized' error occurs, it is likely due to an expired or invalid access token. Request a new access token and retry the API call.
• Retry on Server Errors: If a server error occurs, it might be a temporary issue. Ensure the server is available and retry the call.
• Token Expiry Management: Store the expiry time of the access token and request a new one before the old token expires to prevent authorization issues.

To trigger an email send in Marketing Cloud when a purchase is made on a website, you can use either the REST API or the SOAP API. Both APIs provide methods to send triggered emails.

• REST API: The REST API can be used to trigger emails by making a call to the/messaging/v1/messageDefinitionSends/{key}/sendendpoint.
• SOAP API: The SOAP API can also be used to trigger sends by utilizing theTriggeredSendobject.

The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.

Before deleting a sendable data extension that contains a large number of contact records, it is important to manage the contact deletion through Contact Builder. Deleting the data extension from Contact Builder ensures that all related contact information is also removed from the contact model.

To transform the date and time 'Data_Enrolled' from Daylight Savings time and fall back one hour, the developer should use the following AMPscript function:

%%=DateAdd(Data_Enrolled, -1, 'H')=%%

This function subtracts one hour from the 'Data_Enrolled' date and time.

References:

• Salesforce Marketing Cloud AMPscript Date Functions
• Salesforce Marketing Cloud Documentation

To ensure that emails are not sent to a competitor, the best practices are:

• Suppression List: Create a Suppression List that includes all possible email addresses from Rainbow Run. This list will prevent these email addresses from receiving emails.
• Exclusion Script: Create an Exclusion Script that checks the domain of the email address and excludes addresses from Rainbow Run.