Marketing-Cloud-Developer Exam Dumps - Salesforce Certified Marketing Cloud Developer (SP25)

A developer would use theLookupRowsfunction instead of theLookupAMPscript functionto return a complete rowset from the data extension (A). TheLookupRowsfunction retrieves all rows that match a specified criterion, returning a rowset that can be further processed or iterated over in AMPscript. In contrast, theLookupfunction retrieves only a single field value from the first row that matches the specified criteria.

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud AMPscript Functions

TheRedirectToAMPscript functionprevents link href values from getting recorded in tracking (C). WhenRedirectTois used, it bypasses the standard link wrapping and tracking process, causing the link click not to be captured in the tracking data.

References:

• Salesforce Marketing Cloud AMPscript Guide
• Link Tracking in Marketing Cloud

When working with a REST API that returns data in JavaScript Object Notation (JSON) and needing to efficiently ingest the data and write it to a data extension, the developer should use theServer-Side JavaScript function ParseJSON. This function parses a JSON string and converts it into a JavaScript object, which can then be manipulated and written to a data extension.

References:

• Salesforce Marketing Cloud Server-Side JavaScript Guide
• SSJS ParseJSON Function

Data extension functions in AMPscript, such asLookupRows,LookupOrderedRows, andUpdateDE, can most negatively impact send processing because they involve querying and manipulating data extensions. These operations can be resource-intensive and time-consuming, especially when dealing with large data sets.

To ensure the security of Client ID and Client Secret credentials, they should be stored securely and not exposed in the application source code or URL parameters.

• Environment Variables: Setting credentials as environment variables in the application platform is a secure way to handle sensitive information. This method ensures that the credentials are not hardcoded in the source code and can be managed securely by the application platform.