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PDDM Exam Dumps - Professional Diploma in Digital Marketing

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Question # 9

Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following:

Exhibit:

A.

One-to-Many

B.

Message driven

C.

Interruption model

D.

One-to-One

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Question # 10

What is the name given to the series of pages leading to the goal page destination URL? Choose one of the following:

A.

Goal funnel

B.

Goal pathway

C.

Goal conversion

D.

Goal process

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Question # 11

Which one of the following is considered as the first step in a social media marketing campaign? Choose one of the following:

Exhibit:

A.

Listening

B.

Posting

C.

Responding

D.

Interacting

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Question # 12

Which of the following is a popular third party storefront app for Facebook?

A.

ShopTab

B.

New Store

C.

PayWay

D.

Store Manager

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Question # 13

Where would you first click in the Google Analytics screen shown in order to identify how frequently each page on the website has been viewed?

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Question # 14

You are keen to understand more about how social sharing is developing for your Page on Facebook. Which Facebook reporting feature provides developers and Page owners with valuable sharing metrics about their content once 30 Page likes have been achieved? Choose one of the following:

A.

Facebook Insights

B.

Facebook Analytics

C.

Facebook Platform

D.

Facebook Settings

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Question # 15

Where would you click in the screen shown to begin switching between a business page you manage and your personal account on Facebook?

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Question # 16

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience:

A.

Demographic

B.

Geographic

C.

Relationship

D.

Psychographic

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