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PDDM Exam Dumps - Professional Diploma in Digital Marketing

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Question # 25

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

A.

Google Analytics

B.

Google Alerts

C.

Google AdWords Keyword Planner

D.

Google Webmaster Tools

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Question # 26

Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

A.

Leads

B.

Revenue

C.

Click-Through-Rate

D.

Social mentions

E.

Reputation

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Question # 27

Which one of the following is the name for a camera-based application on a smart phone that reads printed code-style icons? Choose one of the following:

A.

QR Code Reader

B.

Digital Optical Reader

C.

Bar Code Reader

D.

App Reader

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Question # 28

Which marketing domain do technologies such as Bluetooth, QR codes and Near-Field Communications (NFC) combine to make up? Choose one of the following:

A.

Proximity marketing

B.

SMS Marketing

C.

Text marketing

D.

Display Marketing

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Question # 29

You own a Smartphone. Click in the screen below to access mobile search features:

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