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PDDM Exam Dumps - Professional Diploma in Digital Marketing

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Question # 17

What functions do circles have within Google+? Choose one of the following:

Exhibit:

A.

A way to organize friends and family.

B.

A way to arrange topics of interest.

C.

A way to run competitions.

D.

A way to organize photo galleries.

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Question # 18

There is a trade-off for end-users when using social media. Which term reflects this below? Choose one from the following:

Exhibit:

A.

Privacy

B.

Permission

C.

Penalties

D.

Proxy

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Question # 19

You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:

A.

Demographics

B.

Infographics

C.

Pictographics

D.

Profile Graphics

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Question # 20

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be ________ and ________" Choose one of the following to fill in the blanks and complete the sentence:

A.

Open and transparent

B.

Strategic and calculating

C.

Radical and original

D.

Transparent and apologetic

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Question # 21

The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose one of the following:

A.

Keyword density

B.

Keyword rotation

C.

Keyword percentage

D.

Keyword value

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Question # 22

What does a search reveal about the person searching? Choose one of the following:

A.

Location and intention

B.

Geography and age

C.

Sentiment and buying power

D.

Intention and age

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Question # 23

What do internal links within your website assist with? Choose one of the following:

A.

Navigation and search spiders

B.

Navigation and display

C.

Layout and search spiders

D.

Navigation and content

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Question # 24

You are in the process of creating a Brochure Download goal within Google Analytics. Where would you click on the screen shown below in order to choose the correct goal type.

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