What is the term given to ads that are generally placed between a webpage's masthead and content? Choose one of the following:
What are ads that increase in size on "mouse over" called? Choose one of the following:
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Exhibit:
Where would you click in the Google AdWords screen shown in order to adjust your campaign spend allowance? Click in the screen below.
What are the two complementary component aspects to Search Engine Marketing (SEM)? Choose one from the following:
Deciding how much to pay within an ad campaign is part of the ____ strategy. Choose one of the following to complete the sentence: