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PDDM Exam Dumps - Professional Diploma in Digital Marketing

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Question # 4

What is the term given to ads that are generally placed between a webpage's masthead and content? Choose one of the following:

A.

Button ads

B.

Skyscraper ads

C.

Leaderboard ads

D.

MPU ads

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Question # 5

What are ads that increase in size on "mouse over" called? Choose one of the following:

 

Exhibit:

A.

Expandable ads

B.

Banner ads

C.

Dynamic ads

D.

Floating Ads

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Question # 6

Where would you click in the Google AdWords screen shown in order to adjust your campaign spend allowance? Click in the screen below.

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Question # 7

What are the two complementary component aspects to Search Engine Marketing (SEM)? Choose one from the following:

A.

SEO and PPC

B.

PPC and CPA

C.

CPA and SEO

D.

CTR and PPC

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Question # 8

Deciding how much to pay within an ad campaign is part of the ____ strategy. Choose one of the following to complete the sentence:

A.

Bidding

B.

Keyword

C.

AdWords

D.

Payment

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