Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Question # 73

LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.

Which two reasons could explain why this happened?

Choose 2 answers

The leads have been reassigned to a user who does not exist in that BU.

The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

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Question # 74

What factors are involved in determining email deliverability?

Sender Policy Framework (SPF)

Domain Keys

Sender ID

Whitelist

CAN-SPAM

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Question # 75

Which are Actions Available with Salesforce Connector (Choose three)

Add to Salesforce campaign

Assign prospect to queue

Assign prospect via Salesforce active assignment rule

Create a Salesforce event

Delete a Salesforce task

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Question # 76

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Install the Salesforce AppExchange Package and verify the Salesforce connector

Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

Export all the data and assets from the existing tool

Salesforce Connector User has 'Read1 permission to the custom object

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Question # 77

What is true about completion actions? [Choose two answers]

Completion actions are retroactive and will apply to activities done before and after you apply them

Completion actions only execute for prospects. They will not affect visitors.

Completion actions can be criteria based.

Completion actions will not execute for image files.

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