Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)

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Question # 17

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

Connected Campaigns and Campaign Influence

Salesforce User Sync and Campaign Influence

Connected Campaigns and Engagement Studio

Campaign Influence and Marketing Data Sharing

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Question # 18

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

Enable Kiosk mode on the Marketing Cloud Account Engagement form

Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

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Question # 19

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

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Question # 20

What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

Phone

Text

Number

You can't do this

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Question # 21

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

Choose 2 answers

Associate visitor activity to a prospect on form submission.

Track the prospect's click path through the website's content.

Capture complete demographic information about an anonymous visitor.

Trigger page actions to occur when a prospect visits a certain URL.

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Question # 22

Select available User Roles

Administrator

Sales User

Marketing Manager

CD Marketing

Sales

Sales Manager

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Question # 23

Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement

The ability to use existing complex Salesforce lead routing processes

The ability to assign prospects via automation instead of manually

The ability to assign prospects based on specific criteria being met

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Question # 24

To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

Disable open tracking within account settings.

Only send emails to prospects who do not use Apple Mail.

Enable visitor filters for all customers so opens are not tracked.

A Use the Open Rules Audit to remove opens as criteria in their automations.

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