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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)

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Question # 4

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

A.

Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

B.

Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

C.

Create the form in the first BU, then export the form and import it into each of the other two BUs.

D.

Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

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Question # 5

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

A.

Prospects at the bottom of the funnel — actively deciding between vendors.

B.

Prospects at the top of the funnel — newly sourced from a tradeshow.

C.

Prospects at the middle of the funnel — interacting with blog content only.

D.

Prospects who have transitioned out of the funnel — with a recently closed deal.

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Question # 6

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

A.

Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

B.

Refine scoring and grading models to only give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

D.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

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Question # 7

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

How should LenoxSoft enable these prospects to get marketing content again?

A.

Run a permission pass effort to all of the leads and contacts who have opted out.

B.

Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

C.

Create an automation rule to clear the opt out field on the leads and contacts.

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Question # 8

"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

A.

The Country field has validation enabled and the updated field values did not match existing values.

B.

The user who performed the import is not the assigned user listed on the remaining prospects.

C.

The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

D.

The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.

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