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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)

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Question # 33

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

A.

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

B.

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

C.

Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

D.

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

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Question # 34

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A.

Create a new automation rule.

B.

Create a new segmentation rule.

C.

Add a completion action to the form the prospects completed to register for the webinar.

D.

Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

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Question # 35

Which is true about Visitor Filters?

A.

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

B.

You can the filter by IP

C.

You can filter by a hostname

D.

You can filter by a hostname wildcard

E.

You can't filter your own company IP

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Question # 36

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A.

Set the intern up in the Default 'Marketing' User Role

B.

Set the intern up in the Default 'Marketing Intern' User Role

C.

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

D.

Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

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Question # 37

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template

B.

Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

C.

Create layout template and import HTML from the landing page URL

D.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

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Question # 38

Is it possible to split Dynamic List to other Dynamic Lists?

A.

True

B.

False

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Question # 39

which two considerations should be made when implementing an account-based marketing strategy?

Choose 2 answers

A.

Account-based marketing completely replaces broad-based marketing.

B.

Account-based marketing is only a good fit for certain industries.

C.

Account-based marketing can be implemented in stages.

D.

Account-based marketing personalizes experiences for prospects.

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Question # 40

Administrators can reset passwords for users

A.

True

B.

False

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