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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)

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Question # 57

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A.

Use individual email test

B.

Use multivariate test & Review email preview

C.

Use rendering test and send to Test List

D.

Use A/B test

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Question # 58

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A.

Use Salesforce's value

B.

Use Marketing Cloud Account Engagement's value

C.

Use the most recently updated record

D.

All of the above

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Question # 59

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.

What should be implemented to meet this requirement?

A.

IP allowlist

B.

Tracker domain

C.

Custom redirects

D.

Page actions

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Question # 60

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A.

Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

B.

Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

C.

Marketing Cloud Account Engagement will give you content ideas for each landing page.

D.

Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

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Question # 61

Can Email Preference Center demand for logging in

A.

True

B.

False

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Question # 62

Monthly cost of Salesforce Engage is

A.

50$

B.

100$

C.

It's always free

D.

15$

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Question # 63

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A.

Create a test list of approved users to use in the testing tab of the email now.

B.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

C.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

D.

Create a static list of approved users to use as the recipient list in the sending tab.

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Question # 64

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant

recommend?

A.

Locate the relevant documentation and follow the steps to enable.

B.

Update your Salesforce connector user permissions

C.

Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

D.

Update your field mappings by going to Admin > Configure Fields

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