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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)

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Question # 25

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

A.

Import all prospect data and create a suppression list.

B.

Import only the list of mailable prospects in Marketing Cloud Account Engagement.

C.

Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

D.

Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

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Question # 26

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A.

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

C.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

D.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

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Question # 27

"How could the prospect field ‘Marketing Cloud Account Engagement Hard Bounce’ be updated so a prospect becomes mailable?

A.

Update the “Opt Out” field on the prospect record

B.

Remove the value in the ‘Marketing Cloud Account Engagement Hard Bounce’ field

C.

Change the email address to a valid email address

D.

Clear the “Do Not Email” field on the prospect record

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Question # 28

How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A.

One each type

B.

Many, but only Salesforce

C.

One

D.

There are no restrictions about that

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Question # 29

LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A.

Marketing Cloud Account Engagement Engagement Program

B.

Salesforce Queue

C.

Marketing Cloud Account Engagement Automation Rule

D.

Marketing Cloud Account Engagement Static List

E.

Marketing Cloud Account Engagement Marketing Campaign

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Question # 30

What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A.

Create and add a tracking code to the website

B.

Setup DNS for each used domain and validate the connection

C.

Setup tracker subdomain and validate it

D.

Choose which sender IP to use

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Question # 31

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A.

Webinar & Event invite. Registrations & Attendance

B.

Webinar & Event Registrations & Attendance

C.

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

D.

Only Webinar & Event Attendance

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Question # 32

LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

A.

Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.

B.

Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

C.

Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

D.

Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

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