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PCM Exam Dumps - Professional Certified Marketer

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Question # 9

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

A.

Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.

B.

Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.

C.

Conduct tests of Ankam's products under various conditions and identify the conditions under which they break down.

D.

Interview each of the complainants to find out about their use of Ankam's products.

E.

Advise Ankam on the measures it could adopt until the investigation is complete.

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Question # 10

A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD’s, and sports gear to groceries. This is an example of the __________ carried by Target.

A.

breadth of product mix

B.

depth of product line

C.

breadth of product line

D.

versatility of product line

E.

depth of the product mix

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Question # 11

The major disadvantages of primary data collection are that:

A.

it can only be accessed through syndicated databases or unstructured data mines.

B.

it cannot be tailored to meet specific research needs.

C.

it takes more time to collect than secondary data and is more costly.

D.

it is too general to meet researcher's and manager's needs.

E.

all of these are disadvantages of primary research data.

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Question # 12

The three major phases of the marketing plan are _____.

A.

planning, implementation, and control

B.

introduction, growth, and decline

C.

leading, organizing, and controllling

D.

recession, depression, and recovery

E.

segmentation, targeting, and positioning

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Question # 13

Which of the following enables aligning personal goals along corporate goals?

A.

Flexible and subjective guidelines for governing transactions between employees and clients

B.

A system for punishing inappropriate behavior

C.

Rewarding employees who excel in meeting their KRAs

D.

Public recognition for employees who go out of their way to assist clients and bring new business

E.

Creating a list of best practices associated with fulfilling one's job role

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Question # 14

Snap, a manufacturer of cleaning supplies, sells its products through retailers like Peblle, a country-wide chain of discount stores in the U.S. At the end of a quarter, Snap takes into account the total purchases made by Peblle and offers a discount in the form of a rebate check. The pricing tactic used by Snap is termed as a(n) _____.

A.

slotting allowance

B.

cash discount

C.

seasonal discount

D.

trade allowance

E.

cumulative quantity discount

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Question # 15

MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

A.

mined data

B.

panel data

C.

internal data

D.

syndicated data

E.

scanner data

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Question # 16

In an administered vertical marketing system,:

A.

there are contractual relationships between all parties.

B.

there is common ownership of goods.

C.

one member can directs the actions of another member.

D.

there are franchise relationships between channel members.

E.

there is no dominant member; all members have equal power.

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