PCM Exam Dumps - Professional Certified Marketer

Go to page:

Question # 33

The management team at Green Meadows Inc. is debating expanding its corporate social responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on CSR activities does not profit the firm in any way. In his opinion, the money could be better invested in other activities, especially as the market is seeing some volatility. Paolo, however, says that investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the following, if true, weakens Greg's argument?

The firm has an assured customer base for its products as it is the only supplier in the market.

The country in which Green Meadows operates has recently introduced stricter regulations about the import of raw materials.

The firm has many competitors who sell similar products at similar prices.

The firm's B2B division is much larger and more profitable than its B2C division.

Most of the firm's customers are long-time customers who have been loyal to the firm for many years.

Full Access

Question # 34

When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

economic changes in the market

its production processes

its reputation in the market

its products

its management team

Full Access

Question # 35

Romelia, an online cosmetics store, relies on traffic generated by Internet searches to sell its products. Romelia was one of the very first online stores to sell cosmetics and hence had the advantage of showing up on the first page of a search for ""Online cosmetics U.S."" An increase in the number of online retailers has pushed Romelia's website to the fourth search page. Instead of arriving at a website and then looking for a product, customers search for a product directly on an Internet search engine. What should Romelia change to improve the hits on its website?

Romelia should increase the number of pages on its website.

Romelia should analyze the click paths of the customers who purchase products on its site.

Romelia must work to decrease the conversion rates on its site.

Romelia can use keyword analysis to determine the keywords its customers use.

Romelia can work to increase the bounce rates on its website.

Full Access

Question # 36

Why do companies offer seasonal discounts to customers?

To get customers to buy higher-margin products that team up nicely with the discounted product

To reduce the use of coupons and rebates during of-peak seasons

To encourage customers to try out new products that they would otherwise never purchase

To increase the sales of a product that was initially overpriced and rejected by customers

To increase the demand for a product at a time when consumers are less likely to buy or use the product

Full Access

Question # 37

Organizational buying criteria refer to

the restrictions placed on potential solutions to a problem in a purchase decision.

the specific qualifications of a potential customer based upon past performance, reliability, and consistency regarding the purchase of an organizationâ€™s offerings.

the subjective attributes of the supplierâ€™s products and services and the capabilities of the supplier itself.

the objective attributes of the supplierâ€™s products and services and the capabilities of the supplier itself.

the factors that an ultimate consumer would consider that represent both the objective attributes of a brand and the subjective ones to compare different products and brands.

Full Access

Question # 38

_____ is a method of prospecting in which salespeople telephone or go to see potential customers without appointments.

E-selling

Direct selling

Macro selling

Relationship selling

Cold calling

Full Access

Question # 39

Blogs provide companies with the opportunity to

transfer control to the customer.