PCM Exam Dumps - Professional Certified Marketer

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Question # 4

Which of the following stages of a product life cycle attracts laggards?

introduction

growth

maturity

harvest

decline

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Question # 5

Companies are legally required to

conceal consumers' addresses and phone numbers when they share information.

share information only with the sales department for follow-up.

disclose their privacy practices to customers on an annual basis.

refer to the company's code of ethics to determine what information can be released.

obtain consumer information only through secondary sources.

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Question # 6

The _____ component of attitude reflects a personâ€™s belief system, or what we believe to be true.

behavioral

affective

perceptive

physiological

cognitive

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Question # 7

What is the net promoter score of a company that has 6,431 promoters and 2,801 passives in survey conducted of 12,000 customers?

12.41%

30.53%

39.21%

44%

51.32%

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Question # 8

BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?

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Reacquisition

Retention

Conversion

Prospecting

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