PCM Exam Dumps - Professional Certified Marketer
The _____ component of attitude reflects a person’s belief system, or what we believe to be true.
What is the net promoter score of a company that has 6,431 promoters and 2,801 passives in survey conducted of 12,000 customers?
BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?
A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?
A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD’s, and sports gear to groceries. This is an example of the __________ carried by Target.
Which of the following enables aligning personal goals along corporate goals?
Snap, a manufacturer of cleaning supplies, sells its products through retailers like Peblle, a country-wide chain of discount stores in the U.S. At the end of a quarter, Snap takes into account the total purchases made by Peblle and offers a discount in the form of a rebate check. The pricing tactic used by Snap is termed as a(n) _____.
MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.
_____ strategies are designed to increase demand by focusing on wholesalers, retailers, or salespeople.
_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.
Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?
Which of the following is a key difference between B2B and B2C buying processes?
The person who first suggests buying the particular product or service is known as the _____.
Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____.
_____ survey type has questions that are open ended and allow respondents to answer in their own words.
_____ are small, full-line discount stores that offer a limited merchandise assortment at very low prices.
According to the STP process, once a firm establishes overall strategies, it must
In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____.
In Travnia, an industrial country, the government controls most of the utilities, including power and water supply. The bottled-water market, however, has four major players: Balk, Pentl, Valr, and Tidum. Each of the companies markets its product using a distinct branding strategy. In an attempt to gain a larger market share, Pentl reduces the price of its products by 10%. It expects to make up for the lost revenue from an increase in sales. Which of the following is true of this scenario?
In a(n) _____ search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.
The management team at Green Meadows Inc. is debating expanding its corporate social responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on CSR activities does not profit the firm in any way. In his opinion, the money could be better invested in other activities, especially as the market is seeing some volatility. Paolo, however, says that investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the following, if true, weakens Greg's argument?
When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.
Romelia, an online cosmetics store, relies on traffic generated by Internet searches to sell its products. Romelia was one of the very first online stores to sell cosmetics and hence had the advantage of showing up on the first page of a search for ""Online cosmetics U.S."" An increase in the number of online retailers has pushed Romelia's website to the fourth search page. Instead of arriving at a website and then looking for a product, customers search for a product directly on an Internet search engine. What should Romelia change to improve the hits on its website?
_____ is a method of prospecting in which salespeople telephone or go to see potential customers without appointments.
Which of the following combinations is used to determine the equity of a brand?
_____ retailers offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturer’s suggested retail price (MSRP).
Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?
Maynard Inc., a grocery chain, introduced a new system where customers could shop for groceries while travelling on public transportation. Using their smartphones and screens located on buses and trains, customers were able to order groceries and save time. The groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the _____ component of the marketing mix.