PCM Exam Dumps - Professional Certified Marketer

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Question # 41

Which of the following combinations is used to determine the equity of a brand?

Brand awareness, perceived value, brand associations, and brand loyalty

Brand extension, depth, breadth, and product mix

Co-branding, customer value, and product line

Brand dilution, marketing strategy, labeling strategy, and branding strategy

Brand association, packaging, line extension, and associated services

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Question # 42

Services are:

physical objects sold in exchange for value.

intangible customer benefits that cannot be separated from the producer.

the concepts and thoughts about ideas or causes.

the benefits organizations receive in exchange for selling products.

the concepts and philosophies that go into creating a good.

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Question # 43

_____ retailers offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturerâ€™s suggested retail price (MSRP).

Limited-line

Off-price

Hypermarket

Convenience

Extreme value

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Question # 44

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

Have you used the services of Horpine Analytics?

What are companies that you depend on for your business needs?

What companies do you think of first when you hear the phrase market analysis?

When was the last time you used an analytics tool?

What is the likelihood of recommending Horpine Analytics to others?

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Question # 45

Maynard Inc., a grocery chain, introduced a new system where customers could shop for groceries while travelling on public transportation. Using their smartphones and screens located on buses and trains, customers were able to order groceries and save time. The groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the _____ component of the marketing mix.

positioning

price

promotion

product

place

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Question # 46

Which of the following is considered the second "E" in 4E framework?

Educate the customer

Experience the product

Excite the customer

Engage the customer