PCM Exam Dumps - Professional Certified Marketer

packaging merchandise that will be stored in the distribution center.

preparing merchandise to be placed on the selling floor.

sending merchandise from the unloading dock at which it was received to the loading dock for the truck going to the specific store.

going through the goods upon receipt to make sure they arrived undamaged and that the merchandise ordered was the merchandise received.

recording the receipt of merchandise as it arrives at a distribution center.

Push

Pull

Macro

Informative

Relationship

Advertising

Direct marketing

Public relation

Sales promotion

Personal selling

Retailer to consumer

Wholesaler to consumer

Manufacturer to consumer

Agent to consumer

Warehouser to consumer

Unlike B2B, B2C buying requires formal orders from the buyer.

Unlike B2C, B2B buying decisions are made by families or individuals.

Unlike B2B, B2C buying process starts with need recognition.

Unlike B2C, B2B decisions do not require a great deal of consideration.

Unlike B2B, B2C has a relatively less formal alternative evaluation step.

influencer

seller

initiator

gatekeeper

decider

A manager refusing to grant leave to a subordinate who wants to watch a baseball game

A manager underselling his team's abilities to keep the client's expectations reasonable

A manager exaggerating current sales figures slightly to earn a bonus and promotion

A manager accepting responsibility for the mistakes made by his team

A manager admonishing an employee for making a mistake that jeopardized a project

Direct exporting

Direct investment

Joint venture

Licensing

Franchising