Note! Following Pardot-Consultant Exam is Retired now. Please select the alternative replacement for your Exam Certification. The new exam code is Marketing-Cloud-Account-Engagement-Consultant

Pardot-Consultant Exam Dumps - Salesforce Certified Pardot Consultant (SP23)

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Question # 25

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.

Which two steps should be completed so their users can begin exploring Pardot engagement data on the Salesforce campaign and Account records?

Choose 2 answers

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

Have each team member log in and reference the dashboard in the Analytics Studio app.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

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Question # 26

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

How should LenoxSoft enable these prospects to get marketing content again?

Run a permission pass effort to all of the leads and contacts who have opted out.

Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.

Create an automation rule to clear the opt out field on the leads and contacts.

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Question # 27

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

Primary - Campaign Source Attribution

B, Einstein Attribution

Account-to-Opportunity Matching

First Touch Model

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Question # 28

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.

How should this be set up?

Add completion actions to the form: add to list and assign to user > add the list as the recipient list

in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an

engagement program > add a step checking for if the prospect has the tag related to the white paper download

Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the

recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

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Question # 29

LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Install the Salesforce AppExchange Package and verify the Salesforce connector

Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

Export all the data and assets from the existing tool

Salesforce Connector User has 'Read1 permission to the custom object

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Question # 30

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Pardot prospects?

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

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Question # 31